Nate Tilley shows how front-end filters and micro websites where prospects apply and book test drives can boost lead quality. One case generated 367 leads at $3.84 each, resulting in 23 vehicle sales in the first month with direct attribution tracking.
367 leads
$3.84 per lead
$1,400
23 vehicles
Direct attribution reports with names, clicks, and match-back
When you're talking about trying to get more quality and not bog down your team, there's filters we put on the front end that can really help with that. And that's one solution that I could think of for you guys. You know, where that can help a lot on that front end? Like, we do these micro websites where people fill out an application and tell us what they're looking for, and then also they can book a test drive. This has been one way that we've really increased the intent behind leads and saw the ones that are the most serious. Got the qualification information on the front end so that you guys can see that and not have to, you know, be bogged down with all of them. These guys here, they sold 23 cars and they didn't. They don't even do subprime, you know, 23 cars. Their first month with us, they still got a ton of leads. What we do, man, I don't know how to not provide volume. 367 leads, $3.84 a lead, $1400. They sold 23 vehicles. Match back. We got the direct attribution reports, the names, the clicks, everything in our software.
