Sabri Suby argues you should build a working sales machine before spending money on brand design. Get your unit economics right and a message that converts on Facebook, Instagram, or Google first. Once customers are flowing in, then hire the expensive branding work.
Hey guys, this week on fucking flies. Hey guys, this week on hey, Subway.
I'm answering resume Gampax question, which is.
Obviously a business, I hope. What is the best way to strengthen your brand?
I'm probably, you know, quite an odd person to ask this question because I.
Believe that distribution is more important than building a brand. Because if you're building a brand without.
Distribution, you're really talking to nobody, right?
So the way that I look at it is, you know, the area that.
I'm an expert in is really helping businesses grow. And helping businesses grow based off unit economics and raw numbers to help them.
Basically write ads and put out sales.
Messages that you basically are turning $1 into $2, right? And off the back of that, I'm not saying that brands are not important.
It'S incredibly important, but you basically just.
Want to in the beginning is look at how can I craft a sales message and then put it on a medium. Facebook ads, Instagram ads, native ads, Google.
Ads, SEO, whatever it might be, and.
Actually multiply money, right?
And that's distribution, because distribution is the most important thing ever. But the adverse what I see happening.
I see, like, people sit around and deliberate for, like, weeks and months about their business cards and getting a beautiful.
Website and making sure that they've got.
A really nice brand and the branding looks sexy, right?
And then they put all this time and energy, and that's where all their startup capital goes. And then they build this website that all their friends like and their husband.
And their wife likes. And it's just they all sit around.
And say how fantastic this is, and then it's just crickets and there's no customers. And typically what ends up happening with those businesses is they end up dying, right, because they don't have a sustainable way to go out there and get customers.
So for me, I think the most.
Important thing is really building that distribution and building a sales machine that facilitates distribution. And then, because once you've got sales coming in, right, you can go hire the best branding agency to build you a beautiful brand. And you do need to have that copy and the imagery and everything that supports your brand.
But I'm big, big, big on distribution.
And I think the brand talked about.
Too much and distribution's not talked about enough.
So I'm very bullish on that. And I think that that's really where you want to focus yourself on in building a voice and a sales machine.
Around what it is that you do.
And why it is unique.
And a lot of the rest will fall into place.
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