Breaking down speed to leads #facebookmarketing socialmediamarketing #digitalmarketing #socialmedia

Breaking down speed to lead B2 lead is your leads response time and it consists of two components. So your representative response time, the lead processing time, representative response time plus lead processing time equals lead response time. So how fast is your representative responding? How fast is the lead processing? And then your lead response. So some of that's done through automation, some of that's going to be done through your system. So like our system, lead processes, it instantly processes the lead into our CRM. It sends them the automated text, it sends them the automated email and it gives us a notification. So now it's up to the representative to respond to that right away. And that's going to equal our lead response time.