Alex Becker describes a YouTube retargeting strategy that builds audiences of business owners through micro-channels focused on ads, then remarkets to them cheaply. He claims Hiros can boost ad revenue 15-20% with better tracking and AI, and says he built a retargeting list of 60,000 viewers in weeks using this method.
Questions this video answers
About 15–20% more money from ads.
Approximately 60,000 people interested in running paid ads.
About 10,000–20,000 views per video.
A "thousand day" refund guarantee.
If 500 of 60,000 people convert to Hiros, that equates to "millions and millions" added to annual revenue (example uses 500 conversions).
Chapters
What I'm about to give you in this video is probably the most foolproof method of all time when it comes to advertising. If you just apply this, it's almost impossible not to make money. You can be a beginner selling boogers and this will still work for you. I'm in fact using this exact ad method on you right now. You're literally in the funnel, you're in the matrix. You're absolutely you giving me money is imminent. Just kidding, but kind of. And what this is is the patented tridented, bolded YouTube retargeting retard. The YouTube retargeting method. I'm using all sorts of big business words to act like I know what I'm talking about. But trust me, this thing right here has absolutely for me for years. And if you just apply it, you can only use this advertising method. And I think you could build a seven figure business or add another seven figures to your business just doing this. So let me explain and I'll explain it by explaining what is happening to you right now. So look, let's address the elephant in the room. I have a pretty large software company, I've made a lot of money in my day doing, doing online marketing. Why on earth am I making a video channel about business ads? Why on earth would I possibly do that? Very simple. If you notice the titles of all my videos, if you notice everything I'm doing here, it has the word ads in it, focuses on Facebook ads. And if you notice this kind of kills the views a little bit. I only get like 10, 20,000 views per video. Trust me, I could make self help videos or videos about not drinking or no fap, get hundreds and hundreds of thousands of views. Why the heck am I making ad videos? It's very simple. The people that watch these videos, you, you own a business, you spend money on ads, thus I assume you have money. And the only people I want watching this channel are people that fall into that demographic. So I'm very specific with my titles, videos and thumbnails to always focus on ads so that people who are not interested in ads do not watch this channel. Why? Well, if you've ever watched other channels, usually people use this to get you on their channel and then hawk bull at you. They're going to sell you a course or something like that. I'm not selling you courses. Why? Because selling courses doesn't make that much money. It's a pain in the ass. I like running businesses that make lots and lots of money. If I wasn't so goddamn Talented. Yeah, I'd be totally selling you a course right now. But I work at the higher level. Joking, but not on a real note though. Courses? Yeah, you can make a lot of money doing courses. I'm not pooping on you for selling courses, but it's really hard to scale courses to the level of a more complex business like SaaS or E commerce. It's just a little bit more tough. But anyways, that's my rant about courses. Everybody thinks I hate course sellers. No, course sellers are awesome. They make the world go. I just think as you evolve in business, you should move on from course selling into higher levels of marketing. For example, if you go check out Alex Hormozzi's channel, he's yeah, he's selling little low level courses, but how does he really make all his money attracting businesses into the channel and then buying those businesses? See how he's kind of worked his way up the totem pole there? Same thing I'm doing right here. See on this channel, everybody that comes to the channel comes into a nice little funnel and you get added to a retargeting list every time you watch one of these videos. Then what do I do when? Well, on this channel, the first thing I do is I make sure to deliver to you red hot fire content with nothing asked in return. Why this gets you to watch the channel, it gets you to trust me. Now there's a really cool thing that then happens after this. If you go and apply what I'm talking to you about with ads, you're going to make more money from your ads. And if you want to make more money from your ads, I'm going to assume that you also want to make more money than you're already making from your ads. So my software company, Hiros, if you plug it into your ads, on average you're going to see about 15 to 20% more money coming from your ads just by tracking it accurately and feeding the data back to AIs. So let's back up and look what's going on here. I'm just going to sit here and help you blatantly to attract your attention to this channel. Because you are the target demographic for my software company. Then whenever it dawns on you that you want to make more money, you will probably think of my software company. And as you're watching around YouTube, one of those software company ads is going to hit you either when you're searching on YouTube or on some website in the GDN network. Thus, I'm building a absolutely Perfect list of people that will buy my software and I'm doing it in a way that just purely helps you. There's no point in any of that transaction where you lose. Even if you buy high risk, it doesn't work. There's like a thousand day refund guarantee on the thing. So again, there's no point in this situation where you lose. And this is one thing I want to back up and point up to you. You want to create a situation where your customers never lose throughout the entire process of interacting with you. What a lot of people do is they get people in the YouTube channel, they help them out and then they lure them into businesses and products where the product doesn't really work and then they keep their money and don't refund them or they deliver a bad product. How many influencers do you see? They run videos and then they deliver a bad product. Big tip I'll give you is once you get people actually to buy something from you, don't them in the ass. That's the Becker business tip of the day for you. But in all honesty, that's what a lot of people do. They focus so much on the sale, nothing on the delivery, just a beginner mistake in business. So how do we back this all up to you? The most effective advertising method ever is you make YouTube channels that, that are very specific and hopefully targeting people that have money. You don't want to make these big all fitting YouTube channels. So if you look at my main YouTube channel, I have millions of subscribers, but I talk about literally everything on there, all the way from crypto to self help to not drinking alcohol. That retargeting list is nonsense. There's nothing of use on there because it's a hobby channel. What we want to do is you want to make micro channels where we focus on very specific things. And in my opinion you should focus on something where the demographic has, has lots of money. That's why I like business to business. You're not gonna get a lot of views, or at least not as many views as you would if you made some mainstream entertainment channel. That doesn't matter if you have a retargeting list of 30,000 people, 20,000, 10,000 people that like you have money and are your target customer. You can spend 20, 30 bucks a day on YouTube ads just retargeting them and make tons of money doing that. And so backing it all up Here. Why am I doing this channel? Very simple. It has built me a retargeting list just in the past few weeks. Of 60,000 people who are interest in running paid ads, how many people on planet earth Are watching YouTube actually run ads? Not that many. I'd say under a hundred thousand. I can already remarket and have a retargeting list that is better than any adwords targeting I could ever get, ever. And this is why it's so damn powerful. Because not only is it the perfect demographic and list, the list also knows me. And so this is just something I don't think occurs to many people. And if you're targeting high value demographic businesses, let's say we have 60,000 people on that remarketing list. If I get 500 of those people on highroast, that's millions and millions and millions of dollars a year added to our revenue. So think about with your business. How can you make a channel that attracts people that are your target demographic? Look at Alex Hormozy's channel for example. I don't think he does these retargeting ads, but he has all these business owners on there. All he has to do is run a little retargeting ad at 10 bucks a day and he can attract multimillion dollar businesses to come to his workshops or his acquisition funnel. Never even having to actually go out and run broad cold traffic. This is why this method absolutely rocks. If you want to see the scripts I use for the ads that I run to these remarketing list, it's right here. If you want to see what I sell, primarily a funnel that I use, it's right here. If you want to see my dog, he's right there. That's the video.
