Nate TilleyCo-Founder, ROAS · Direct Response Expert

Build your own brand, save money, and connect with potential buyers who aren't actively shopping! 🚀

Name: Build your own brand, save money, and connect with potential buyers who aren't actively shopping! 🚀
Uploaded: 2023-12-16T21:58:02+00:00
Duration: 58 s
Channel: Nate Tilley
Description: The speaker (Nate Tilley) argues that car dealerships should stop over-relying on third-party listing platforms (CarGurus, AutoTrader, Carfax, Cars.com)…

16 Dec 2023 · 1 min

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The speaker (Nate Tilley) argues that car dealerships should stop over-relying on third-party listing platforms (CarGurus, AutoTrader, Carfax, Cars.com) because they borrow dealer inventory and brand, force dealers to compete on platform-driven pricing and highest ad spend, and focus only on in-market shoppers. This approach is characterized as short-sighted: it neglects roughly 95% of potential buyers who are not actively shopping on those sites but may purchase within weeks or months if a dealership connects with them first. The segment frames building the dealership's own brand and local authority as a better alternative to reduce spend and capture non-active shoppers.

Chapters

What if you didn't have to rely on third party listing sites or build your business around in market shoppers, but instead you could actually build up your own brand and cut back spending on platforms like CarGurus, AutoTrader, Carfax, Cars.com, etc just to borrow their brand and build no local authority or awareness. Also you pay to list your inventory and then they come back and tell you it's a bad price which gets you having to base your price around this platform and only to compete. To be shown you have to spend the most amount of money and the results are steadily declining as there's less in market shoppers with the way the economy's been the number one problem with these listing sites is that it's a short sighted approach at marketing that every other dealership is doing. It's a strategy purely focused on direct in market shoppers, but it neglects 95% of the people who aren't actively shopping on those sites. But they still will buy a car in the next three weeks, three months, whatever the time period may be, if they can connect with the first dealership that's going to help them out.