Emma Chamberlain's coffee brand shows why influencers struggle when they launch businesses. The speaker breaks down an Eco Guide framework: what you love, what you're good at, what you can get paid for, what the world needs. The question is whether influencer brands survive on personal leverage or collapse.
I knew it. I knew that. Emma Chamberlain regrets starting her coffee business. Have I regretted it before? Yes. Been the hardest thing I've ever done. She, like a lot of influencers, has decided to start a brand because it is a great way just to print money. However, a lot of these influencers are now starting to understand that, hey, this business thing is pretty hard. Yeah, no shit. That's why the mortality rate on businesses is so high. The thing that you do want to look at when you're starting these things is something called Eco Guide. When you're launching a brand, you want to look at, what is it that you love, what are you good at, what can you get paid for? And then what the world needs. So what do you think? Do you think that we're about to see a huge fall in all these influencer brands that are going to be crashing and burning because they just can't run businesses? Or do you think that operating off the back of their brand is strong enough to sustain a business?
