Case Study: How We Use Facebook & Instagram Ads To Sell 20+ Cars Per Month For Used Car Dealerships

What's up car dealership owners? Thank you so much for checking out my page again. I'm Nate Tilly and I'm so happy. If you stick with me the next four minutes, I'm going to show you exactly how we helped three separate dealerships and three different markets all add 20 plus extra car sales in July of 2024. And look, I know you've been promised the world and you've been over what do they do? They over promise and under deliver. I know that 16 year olds in their mom's basement have been telling you how you can sell more cars. And I know it's just a frustrating landscape to be in. So in this video I'm going to show you the exact research process that we take to develop our clients campaigns. The exact types of ad campaigns that we run, how we get the highest quality car buyer leads possible, the exact speed delete process they followed. And if you stick with me to the end, I'll show you how you can get text message and nurturing scripts that are proven and over 300 plus different ad examples we have ran in 2024 alone. Okay, so let's take a look at this. Alright, so this is the three different dealerships that we've helped. So over here we've got Lakeway Auto. Okay, who sold 23 vehicles for $63 cost per car sold. This is their first month with us. Incredible. Incredible. Okay, super happy for them. Garden city record month 20 sales for $2.16 a piece. And down over here we've got Beach Cities Toyota who sold 19 vehicles at $66 cost per car sold. This is just in three weeks and in the fourth week they had some more deals as well. So let's take a look at this. What I'm gonna do is I'm gonna pull up my client wins channel where we've got these exact ads. This is actually our internal channel. So you're gonna see that and I'm gonna show you how we generate high quality leads with paid ads with three proven main campaigns. We use how to position your dealership as the number one place to buy or sell a vehicle. Going to show you how to become a go to authority in your niche by using our know like and trust formula. And I'm going to teach you how to maximize your sales with this proven speed to lead formula and consistently sell more cars every single month and blow up your social media. Okay, so here's the first case study. Okay, let me just pull up. Okay guys, so this is my client wins channel. You See, this says internal client wins. This is what my team uses. Whenever we find wins from a client. We're going to post them here. And you see the date right here? August 9th. August 13th. August 15th. Okay. And just today I posted this screenshot with all the ads. So you see my client right here, he's like, record month. Couldn't have done it without you all. Thanks for providing the support, structure, thought leadership, and most importantly, the execution. And you could see right here, $216 cost per car sold and that was off $2,600 in ad spend. They sold 20 car sales. And that was with direct attribution as well. These names perfectly match from the leads we generated to the leads that they found. There's probably even a handful of leads that we didn't attribute for with this too. But let me just show you the types of ads. So these guys are subprime focused and we're getting them hundreds of credit apps by using simple ads like these that just make it approachable to apply for a car. Okay. So many places you go and it's just not approachable. It's like, I don't want to submit my credit profile with these people. We make it so it just looks like a friendly, nice place. You don't have to worry you're not going to be judged and we're going to work for you. Okay? So we make people more accessible to you. And one of my mentors, he had something so profound that he said, he said, you will be two times as financially successful if you learn to perfectly describe what you do. No, most dealerships aren't doing this. They're just not describing, hey, we'll help you get a car from your phone to your home. We work with all credit types, like just the simple stuff and putting it out there and making that introduction and then the way that we run ads on the back end and then track it. This is a proven, proven method right here. Okay. We also have bolted onto all these leads a speed to lead system. So I'm going to show you what happens when somebody clicks on any of these ads. And I've even got some videos. I flew out to Long Island, I filmed some videos for them and they're actually performing really well. And so this is our blend of stuff that we're doing for them. And guys, you'll notice not a single inventory ad. And we sold 20 vehicles last month. Okay. So we'll open up their CRM account and we'll look at how the follow up process is going and how they're selling. But let me just show you the three different accounts and the three different front end ads. Okay, so that was one, that was a subprime example. This one, 23 sales. Okay? 23 car deals for $63 cost per car sold plus what they pay us. And so their cost per purchase is roughly about $150 cost per car sold, all in ad spend plus our service. Okay. We spent 1461 on their ads. We reached 85,000 people saw the ads. 4503 people saw the ads and then went to their website and scrolled on their website. 423 leads were generated for an average of $3.45 per lead. Okay. Less than a frickin, you can't even get a shot of espresso for $3.45 my friends. Okay. And that's 23 sales for 63, 53 cost per new customer. Okay, who's doing this and the way that we track this, I'm going to open up the report and show you. But we've actually got a tool where we use Google and pixels and matchback data and AI to actually consolidate all the tracking and get a perfect digital footprint on all these leads. So I'll show you how that works so then you can have a full picture. But first let's look into these guys ads. They didn't want a bunch of subprime leads. They wanted more prime or more mid prime or first time buyers. And and so we built out this ad that showcases how their family owned and operated. And anytime we're running ads, we're running 20 to 30 different variations of one AD. So we made 20 to 30 different variations of family owned and operated 30 years. You know, things that make them look good. We're staying tired of the frustrating dealership process, lack of transparency, pushy salesmen. The list goes on and on. At Lakeway Auto we are the exact opposite of that. So we're making a buzz in their community and getting people to know more like and trust them. All right. We're also for them, we're doing the integrated dynamic inventory ads. But the way that we do them differently is we don't send traffic directly to your VDP page, your website. Instead we actually send traffic to a lead capture page where we ask them some qualifying information, timeline how soon they're looking to buy, how much down payment. They have all those questions so that we can know that they're serious and that they're actually interested in doing business with you. Okay, so we've Got these inventory ads. This, we integrate your entire inventory feed directly into Facebook and so that's able to be marketed. But the way that we capture leads off of that, it makes a shorter sales cycle and a better experience overall for the prospect that's going to be dealing with you. Okay, and here's another one. Family owned and operated. This combination of ads with, like I said, variations of the same kind of thing, Help them sell 23 extra car sales their first month with us. Okay, here's. Here's a small dealership. Okay. That we work with. We sold five last month from Facebook. Okay, here's a dealership that just started two weeks ago. Hey, I believe we sold two too far. Two so far. You know, results will vary. Anybody that tries to guarantee you exact results, like, they're gonna vary, and the only way that I can make you a guarantee is if you're actually going to do the work in the first place. If not, there's no guarantee. But we can actually guarantee that if you follow this process, it will work for you. Here's somebody too, that just left us a review. Dina, Deanna, Meredith. Okay. I highly recommend the shift social. Our dealership has been working with them for six months and I'm very pleased with the results. We have seen an increase with in person traffic, credit applications, and general leads from our Facebook advertising. The entire team has been extremely supportive and available to work with us to customize marketing for our unique customer base. A huge shout out to Jen, Salmon, and Nate for helping us grow our business. And who is in here? You see, oh, there's Jen, there's Salmon, and of course, here's Nate. Okay, so my team is sick with this stuff. Here's a brand new customer that just started. My closer, Rick just sold the first car that came from the shift. This guy's only been with us a week. Okay, so let me show you the last case study here. And this one I think you're going to think is incredible. We sold 42 more than other months. Okay. You know, we're helping dealerships all over expand. But here, check this out. Okay, so these guys, Beach Cities, Toyota, they sold 19 car deals, $66 cost per car, sold $6.80 leads. We had 2,600 shoppers on their website for 12 $58. They reached 46,000 people with their ads and they sold 19. And here's their ads that we ran. Okay. Find your next vehicle. Happy customer. You know, same kind of stuff as Lakeway. These are perfect ads to get general car buyers. You know, People that are mid prime and prime, people that want a good experience, and that's what they're focused on. They're not bottom feeders shopping for the lowest price. They want a good experience. So we run that type of copy, those type of ads, and also the inventory integrated. But one thing that we did that was unique for them is they have a Vietnamese salesperson. So we launched this ad in complete Vietnamese. And when we got the matchback report back, There was like 12 names that were like, xing, gong, ding, rong, lam, sum, whatever. And I was like, oh, that's Vietnamese people. And so we confirmed it and it was true. The Vietnamese salesperson, sales manager got absolutely swarmed. And what we did was we put this calendar on the back of their ads so people could just book a test drive. And they say that people are walking into the dealership every day and, and they recognize him. They're like, that's the guy from the video speaking in Vietnamese, you know, so, yeah, you can do all sorts of cool stuff. And we customize the experience to work for the dealerships that we work with. Okay, so let me show you. I mean, this channel goes on and on and on. Here's a dealership that in three weeks, they sold seven for $124 cost per car sold. They're a small used dealership. Three weeks, that was good. Here's a dealership that sold seven as well. A small dealership from 1543. And you just got to look, you see how these numbers vary. But the average dealership, if they make over $3,000 cost per car sold, I mean, gross profit per car deal, then seven deals, even for 1500, plus what they pay us, you know, seven deals, they made 21,000. They're still able to make a 5, 6x ROI. If you pass me $1 and I turn it into 5 or 6, what are you going to do for me and these guys like down here? Okay, what's 23 times $3,000 gross profit per copy? $69,000 for less than 5k. They spent less than 5k in 30 days and they liquidated $69,000. You can't do that in the stock market. Shit, you can't even pretty much do that in Vegas unless you're the luckiest mfer on this planet. Okay, I'm just saying. So all of this guys is just for me to give you the transparency that we have the process and that it actually works. I told you that I'd show you into some of the back end systems, and I Will do that. Now let me get it pulled up. Oh, wait, here's another one. This guy. Okay, so this guy was always saying that they weren't selling a lot of cars because he wasn't seeing them coming in. And then we started doing the matchback reports, and we're actually adding 12 sales. We added 16 last month, and that's for about that $2,000 a month in ad spend. So it works across the board. You know, we've had people be really, really successful. We've got a ton of these wins. I mean, this guy, first guy for my ads, $3,000 gross profit. Like, it just goes on and on. Like, I've been doing this. Oh, here's 11 sales for this dealership. Like, we've been saving this channel for years. And this is all. This is just to boost my team up and show them the impact that we're creating. And. And this is the first time that I'm opening it up for somebody. But, like, yeah, you guys can see, like, we've been doing this. I've been doing this for years. This is what I do. I help car dealerships to increase their sales volume. You know, we've been working with Garden City, and we help them to make over a 12,000% ROI. You know, in nine months. They invested $23,000 in their ads and they tracked 101 car sales. Imagine adding 101 car sales over the next nine months extra on top of what you're already doing. That's what we can help you do if you follow our process. And so let me show you in the back end and then you can set up a call with me if you're interested in working together. Congratulations. Let me show you inside of a working account on our Speed to lead system. So what I have my team do is compile all the data that we could find on speed to lead and on lead follow up. And we've actually provided that to all of our clients here in the Lead Nurture playbook with PDF statistics from Harvard, MIT lead response, bunch of different studies. And then we took that and we turn that into text and email scripts, and we program that into this system where we run all the social media leads into so that we can ensure speed to leave with speed to lead with every single lead, and that no leads slip through the cracks. Okay. And so you can see here, this guy was created. He was created as a lead. We sent him over and we said, hey, we got your application. So he came straight in through our credit application landing page that we built for this dealership. He booked his appointment directly through there and it looks like he didn't speak to anybody. Okay, and then see you one, see you here in one hour. Okay. Boom. Yes, 5pm, I'm coming in person, I'll be there in seven minutes. Inbound call, I'm at the dealership. Okay. This guy came in and we could see his, we had his date of birth, we had that. He's employed, he makes 14k a month. He's a good lead. He's got all this different information. $3200 a month, like his birthday. We had everything. We even have his address and stuff, you know, so the team can go through, take notes here, book appointments, but once this guy comes in, they just mark him as a sole deal. And that's it, that's the system working perfectly. Guy saw an ad, filled out an app, booked an appointment, came in the dealership and bought a car. That's the ideal situation. Now there's a lot of different fall off points at any part of that process. And that's why we have a program where we help our dealerships to actually optimize their entire sales funnel and lead generation acquisition system so they can lower their cost per lead and increase their sales volume without having to sacrifice all their time and investment and a bunch of things that don't work and BDCs that are lazy and this and that and the other. We've created a system and it's all fully integrated. So if you work with us, there's a mobile app that your team will download where they'll get access to this entire shift social app. And, and we have everything in here. So you know, it's fully, fully dialed in appointment invoicing and this is powered through high level. So if you know anything about that, you know, and you've already been interested in that. I'm a certified high level expert. I've been with them for 2018. There's 2 million users worldwide using this exact platform. And we just got a huge investment into it and we're absolutely funded, baby. So this thing is crazy. Like you, you should have your whole sales team in here. You should be round robbing leads. You should be leaning into our training and you should be be doing all the things that the best dealerships have done with us. Look, this guy's got, this is from, from the 14th till today. 2, 4, 6, 8, 10 new appointments scheduled, you know, and that's four days. Okay, so two and a half, two extra appointments booked a day. You know, where's that gonna put you in a year, it's gonna put you ahead the conversations. You got all the messages in here, you know, that basically a human, you know, we've got a BDC rep that just goes through and just responds to these different leads and works them through the system. We do Spanish, we do English. You know, people are in here responding and the comments that these guys are getting is insane as well, you know. So I'll just show you like, you know, the secondary benefit of all this is not only that you just end up becoming, you know, more profitable and making more money, but a secondary is you get more famous. Your dealership becomes place that people actually know, like, and trust, you know. So I'll show you like this is. We're in the ad account right now, guys. I'm fully opening it up for those of you on this training because I've had a lot of dealerships that have looked at my stuff for a long time and they're like, is this guy serious or not? Yeah, I'm, I'm not gonna swear, but I'm very serious. Okay. I'm really fucking serious. Okay, I guess I will swear. So I apologize if you've got little ears around you, but yeah, I'm serious about this. This has been my, like, this has been night and day. Like, don't let my age, you know, confuse you for my experience with this. Like, I live, eat, breathe and sleep this. And like, this is all we do. So when somebody comes to me and they're like, what makes you different? I, I, I know how to grind, dude. And I've been grinding at this for years. I got more experience than anybody else. I've been doing this more than them for a lot longer. And I've made a lot of mistakes along the way. And I'm always learning and I'm always willing to, you know, adapt to a new process. It's not that we have the end all be all, but we've got the most dynamic approach we've tested the most we've got, you know, look at this. 349 likes 114 comments, 38 shares Dave seems like a good guy, good getting, blah, blah, blah. What's the requirement? APR must be crazy. Dave is the best. Help me get my Jeep. Hands down, the best experience I've ever had. Location that, dude, Dave is the man actually helped me get my wife in a car. And he did all the work for you. You got to do is go see him and he can get you into, it's yours. Boom. Look at all these comments, guys like, do you want your ads blowing up like this? Do you want to. Can you inbox me, Dave? Suburban 2010. How much, how much is the payment? What if my payoff. That's my guy. Everyone go down to see him. He makes miracles happen. David said that he can't even go out in Long island now anymore with his wife for a drink without somebody recognizing him from the ads. Okay? People walk into the dealership every day saying, that's the guy, that's the guy from the video. Okay? So, you know, I hope you can see that this is like, this is what it is, this is what it takes. And we've got. I mean, I could show you account after account of us doing exactly this. Like, this is what we do. So if you want to work with the people who are really going to have your best, your best strategy at mind, the most cutting edge, the most laser focused, the best way to show up on social media. There's a reason that I'm trusted by all these different companies to run their ads and their campaigns. It's because of the quality that we put into the work we do. So if you need a marketing growth partner, if you need somebody to work with you to bring in fresh new ideas to your team, to help you scale, to help you get more leads, close more. Get more leads, book more appointments and close more deals, then I'm the number one person for the job, okay? I can't put everything into this video. It's already gone on a little bit too long. And I know I rambled. I hope it was effective. I hope that it helped you. I hope that we're on the same page. Because what I want is for you to jump on a call with me with your decision makers on board. I want to get on and I want to strategize a plan with you. I want to onboard you and I want to get ready to launch. Okay? So if you're like, hey, I kind of want to see what you guys do, I like to jump on and check out different offers. Don't book with me. I don't want to get on with an information seeker. I want to get on with somebody who's a solution seeker. If you are a solution seeker, I have the solution to a lot of your different problems, okay? Whether it's lead processing issues, whether it's actually getting leads on the front end, whether it's low social media engagement and following, whether it's converting deals on the back end. You know, I provide a lot of courses. I get Access to all of Andy Elliott's core courses and a lot of his free stuff that you can't just get out there from YouTube videos and Instagram. I get that because I'm part of his brotherhood. And I'll share that with your sales team. We do a once a week call just for salespeople to get on and learn how to follow up with leads better. I'll call your leads for you. Okay, so I'm the most serious about this. I have one of the best offers, and I'll tell you about that offer on the call. But I'll double your money ad spend plus your retainer investment with me within 90 days or it's free. Even if I have to come out there and help you sell the cars myself. I will fly out there, I will pay for the ticket, and I will come out there and I will grind on your lot until I can help you make a 2x ROI. Okay, there's stipulations of this. I couldn't offer a guarantee without having conditions because not all dealerships are the same or markets. And there's some things that are out of my hand. But I've got about 10 different things as criteria that as long as you follow this process, we have a guarantee in writing and you have no risk to you. But that isn't for the people that just want to get in, have a magic pill, and then it's all going to work. That's for the people that understand. Okay, there's a process. What's Nate's process? Let me follow that. If you follow all this stuff, there's no way you won't have success. Okay, I've showed you three really good case studies and a number of other ones. So I told you guys when you booked with me I'd give you some bonuses. So let me get you those. So I told you guys when you booked with me I was going to give you some bonuses. So all you got to do is you got to click the link below and find a time that's going to work for you. Use the guests portion to invite other decision makers on your team so we can all be on there and on the same page. But what I'll give you here is this dealer ad vault. This has over 300 different proven ads that we've ran in 2024 specifically for our clients that you'll get to go in there and take a look at. Okay, you have all those. What I've also got in here is different ad design templates. Best performing ads of all times 20, 23 campaigns, social media content examples, and a full swipe file of all the different types of campaigns we've done for different types of dealerships. Okay, so you'll have that in the dealer ad vault, usually for clients only, but I'm doing it as a special bonus for you hanging out with me here. And then we've got our results folder which is just stick stacked with screenshots over the years of, you know, people talking to us about how they're winning with us and how it's working and all that kind of stuff. I've also got case studies here, full PDFs that you can look at and view and see everything that it worked. These are just over the years, you know, people that we've worked with and marketing materials that we've made. I've saved everything down in here so you can see it, see the people that we've worked with and do some digging. I've also included the resources here where I've got our seven most underutilized social media ad strategies that we run. I've got our SMS and email templates for car dealers. I've got our Speed to Lead PDF right here. Okay, this is the Speed to Lead statistics that I was telling you about from MIT and Lead Follow up. And I've even included my perfect Lead follow up playbook that your salespeople can use as a daily playbook. You could literally give this to a brand new salesperson and he's going to know how to follow up with leads on the Internet. Okay, so all that you get access to when you click the pop up below and you book a call on my calendar, you're going to be redirected to the next page where I'm going to have a bunch of training, my YouTube channel, my Instagram and you're going to get access to this exact Google Drive where you can do your homework and look through more and also access those resources. So thank you so much for checking us out. I hope to see you book a call with me. I will be on there personally myself. I'm connecting directly with all the dealerships that we're going to be working with because we create a custom tailored strategy for you. I want to make sure that we can best serve you. Okay, so if you're already doing business, you're selling a lot of cars and you want to keep that growing and keep going and getting bigger, then reach out to me and I'll see you on the other side. Thank you so much.