Nate Tilley walks through real car-buyer leads his team captured, showing what data points matter: income, credit score, monthly payment ability, license status, and purchase timeline. Five buyers went from seeing an ad to purchase; 27 more engaged with ads during their buying journey.
These are some example leads we got David. Bought and financed before. Makes over 500amonth or can spend over 500amonth on payments. Wants to buy in two to three weeks. Makes 4,000amonth. Fair credit, no license, but could get one. Wants a sunroof. We got Kirk over here. He wants to buy a car ASAP. He's bought and financed before. 500amonth payments, two years on the job, 2500amonth, good credit, has a license. Like, these are the types of leads that we get. 29 or 27 vehicles that were sold for these guys, I can only prove that five of them saw my ad for the first time and then ended up buying a car later. 27 other people saw their ad at somewhere in their buying cycle in the time period when they were on the website and before they bought the car, they were clicking on the ad. And we can fully track that. So it's pretty cool, actually. Like, this is like our dashboard here. You know, you can see exactly how many leads came in, how many clicks on the website.
