Check out this video where we discuss the importance of simple ad design to avoid "banner blindness"

A lot of our ads are real simple design, and it's in. It's by design because we don't want them to look like an ad. People have what I call banner blindness. They see an ad, they just scroll right by. So you're just wasting money on that impression. We do run still some inventory stuff and some transactional stuff. It's not to say that this stuff doesn't work too. There's a place for this in the strategy. But all of these things have to fit together when you're working with a lot of different customers. Right. Like, you guys have a wide range. It's got to be kind of a shotgun blast with different strategies. And then you figure out where things hit, and then you keep, you know, snipering into that. That angle a lot more, if that makes sense.