Nate TilleyCo-Founder, ROAS · Direct Response Expert

China makes these $40,000 bags? #birkinbag #hermes #luxurybrand

Name: China makes these $40,000 bags? #birkinbag #hermes #luxurybrand
Uploaded: 2025-04-16T17:01:17+00:00
Duration: 43 s
Channel: Nate Tilley
Description: Nate Tilley’s YouTube video documents his attempt to buy an expensive Hermes-style bag (quoted $40,000). He visits a store, encounters heavy security, is…

16 Apr 2025 · 1 min

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0:43

Nate Tilley’s YouTube video documents his attempt to buy an expensive Hermes-style bag (quoted $40,000). He visits a store, encounters heavy security, is told there is no stock and a 3–5 year wait, and is led to a private showroom after showing purchase intent. The video asserts (as rumor/commentary) that these luxury bags are manufactured cheaply (claimed <$1,400 in Chinese factories), that Hermes produces ~200,000 bags a year, and that the brand maintains perceived scarcity—allegedly by destroying unsold stock—to drive up value.

Chapters

This $40,000 bag is made inside Chinese factories for less than $1,400, so I'm heading inside this store to see how they try and sell it to me. I entered the store and security is everywhere. I asked to buy their nicest bag and they said this we don't have any stock available at the moment. All the braking go as a wish list. I asked how long the wait is and they said five years. What? Three to five years. What can I do to get it quicker than that? Now that they knew that I was serious, they took me upstair stairs to their private showroom. They showed me the most expensive bags they had in store. Hermes drives up the value of their bags by making them seem scarce, but that is a lie. They're rumored to produce over 200,000 bags a year and keep supply low by burning any bag that isn't sold.