Sabri Suby says making 100 to 300 cold calls a day builds character and teaches you to focus on solving problems instead of pitching features. This mindset works across all marketing and gets better results.
And how does the cold calling experience, like, what you've learned from that, that translates into, like, when you do, like, marketing. Yeah. So I think that, like, first of all, like, going through the. Experiencing the experience of having to make cold calls, like a hundred, three hundred cold calls a day is the best thing that you can ever put anybody through. Like, I've got two girls, and I've already said to my wife, like, as soon as our girls can talk, like, they're on the telephone making money straight away, because it's. It's such a character forming, like, being able to go out there and contact complete strangers, you learn so much. Right? There was 200 people on our sales floor, and as Brock said, like, I had taken all their souls purely because, like, they used to think that I was doing something different. And they used to rotate us in these desks and there would always be new people sitting next to me. Right. And whenever new people would sit next to me, their sales would go up dramatically. So the thing that I have learned on that is that the change for me is when I was in sales and I sucked really bad in the beginning, I was calling up and it was all about, like, the company that I was calling from or the product or service that we were trying to sell. And the thing that made a key distinction to me is, like, when I started to shift that whole phone call being all about, like, helping people solve their problems. And that was, like, in the trenches, on the front lines of capitalism, that experience of finding out, like, people don't care about me. They don't care what company I'm calling from. The only thing that they care about is that they have a problem that they need to get solved. And basically I need to position my product or service as a vehicle that helps them solve that problem. And I think when you apply that, like, you know, from. That's like one to one selling. But then if you apply that to all of your marketing and everything that you do, that's when you start to get breakthrough results. When everything is focused about solving problems rather than talking about, you know, features, all features and benefits and our company, our company history and why we're so good. Where. Why were the greatest things since, like, spread, Right? Exactly. That's like what I always, like, laugh when I go to a website and they're like, welcome to XYZ Company. We've been around since 1979. I'm like, who gives a shit, man? No one cares about investing. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubree in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe, and we'll see you in the next video. Sam.
