A short YouTube talk (by Nate Tilley) arguing that selling is fundamentally the art of communication: basic interpersonal skills (greeting, handshake, learning names) underpin successful sales. The speaker claims the COVID-19 pandemic harmed everyday communication—masking, distancing, and reliance on videoconferencing reduced face-to-face practice—so many people struggle to sell because they lack communication skills.
First of all, I want to know, why do you think so many people are not very good at selling? Well, number one, because people aren't good at communicating. Cells is basically the art of communication. Okay? And the art of communication is like, me, like, saying, hey, what's going on, Mike? I shake my hand. Hey, how you doing? Nice to meet you. What's your name? Mike. Mike, it's a pleasure to meet you. That is how the world should operate. That's called communication. And then when Covid hit, people had to wear a mask and stand six feet apart. They stopped talking to each other a lot. They got on zooms, they got on this, they got on that. People don't know how to communicate anymore. If you can communicate, you can sell.
