Mike Haber runs an exotic car dealership and wants to overhaul his digital marketing strategy. He bought a rare 1966 Lamborghini P400 GT for $230,000 and turned down an $800,000 offer for it. His current platform isn't working, so he's looking to shift from broad Facebook campaigns to targeted Google and Facebook ads for high-end inventory.
May 8, 2024
$230,000
An $800,000 offer
Mike Haber, the man himself. How we doing today, sir?
Living the dream.
Excellent, man, excellent. Glad to hear that. Well, the reason I'm reaching out is because actually, it looks like you reached out to us. Clicked on one of my ads like couple days ago or maybe yesterday. Yeah, yeah, yeah, man. So I just wanted to call. I see you booked an appointment. I'm actually double booked for right now, so I just got a couple minutes. But I was thinking maybe we could chat tomorrow. Mondays are kind of crazy. Anyways, around the same time, if that works for you.
Yeah, actually that's pretty good because I am trying to do a zoom meeting as I'm driving, so that works out perfect. What time is good for you?
Is this same time usually a good time for you to be sitting down and able to look at something? So you want to push it back later?
That's fine. Whatever sounds good for you.
Okay, cool. Yeah, I'll set it for tomorrow, same time. And then you'll get the, the notification and everything like that. And we'll jump on and we'll dive into your needs. And in the meantime, I'll just check out your Facebook page, check out what you guys are currently running on your website and everything like that so I can get a feel for you. And. And then when we jump on, you're.
Probably better off looking at the regular website. I don't do a whole lot of Facebook. Or at least not right.
That's for sure. So I see, and that's exactly why you reached out to us, right? Because you got to get on there and start crushing it. Right?
I mean, we, we had done it the short version. We had done it for a while when we were doing regular cars. We're more of a high end, exotic dealership. And during COVID just try to take on some buy here, pay here subprime kind of business. And so we were spending a ton, a ton of money on Facebook and it was just basically, you know, open fish in a large pond. So I want to try to do a Target a little bit more specific and high end with my Ferraris and Lambos and stuff. And you tell me, like, what you think is best to work.
Yeah, man, I see you've got some amazing, beautiful, beautiful collection here. So yeah, man, we'll, we'll come, we'll dive into a strategy specific for you. You know, it's definitely a different strategy than, you know, you saw what worked for the buy here, pay here. Exactly right. You shotgun blast an audience, you get everything from the worst to the worst to Sometimes even the best of the best and it surprises you. But this is going to be a little bit different to actually drive like the Ferrari, the Lambos. I see you got a 1966 Lamborghini P400 GT.
Yeah, it's a pretty rare car too.
But 3,000 miles convertibles, you know, it's pretty cool car. Wow. Yeah. I mean that's insane. That's something.
I should have sold it two years ago. I would have gotten. I had an offer of 800. I turned it down. I wish I didn't do that. And now it's. Now I'm having a tough time getting five for it. But it's just the market. That's my own car too.
So you were holding it for at 800. What were you trying to get for at first? Trying to get a million.
I robbed it. I paid 230,000 for it and I kind of tucked it away for a little investment car for myself and I was hoping to hit, you know, a million ish. And I was going to kind of lose and the market goes up and the market goes down. So. Yeah man, this is one of those things you're not losing. You're only losing property. You're not losing real money.
Yeah man, yeah. Just potential. So it might even, you know, you keep holding and just see what happens. Right. I mean the interest rates make it kind of tough right now.
I got the space so if I don't need this space, I'm okay, you know. But if I need the space I'll make a decision, you know, make a smaller profit that I had hoped.
100 and I see you do still have a couple cars that are under 20k. Just a few is that I still got.
I have about 10 left of ship that I got stuck with with these some partners I had. I wanted to kind of tail them out and then I'm just going to do between 20 and $25,000 range cars that will be decent cars for like more and more like parents buying the college kids a car or somebody needs a secondary piece of transportation. But primary it's going to be investment grade cars and high end, you know, high end dollar cars.
Yeah man. Well that's excellent. We've actually got some experience doing that and I will tell you it does take a little bit. There's more systems to set up because you do. What do you work. You work with everybody across the country, right? I mean it's not just.
Yeah, yeah.
And you get collectors and everything reaching out to you. So you really gotta drive a brand and we know exactly how to do that online and really make you a digital presence. So I'll put something together for you that we can go over tomorrow sitting down and just kind of dive into some of the details and show you what we're doing. I mean it's not just going to be social media either. We're going to have to cover Google heavily and so are you doing any of that right now?
Yeah, I mean, not good. You know, I'm old school so I'm always up for advancement. I got this thing thrive that I bought or used and I just want to throw it out the window because you know, it's just too complicated and nothing's getting done. So I want to dump that, get somebody knows what they're doing and just do what I do best, which is buy and sell cars.
Yes sir. Well, we'll bring you a whole new audience. I mean we'll be able to tap in with Google. I mean I can have you showing up for people that are, I mean in, you know, showing market intent in the specific type of vehicles that you, you use as well. So yeah man, we got you. What is it?
T H R Y V bry.
Yeah, I think I have, yeah, there's.
Like there, you know, gave you the whole pitch of, you know, we do all the Google, we do all the Facebook. You know it's like, it's supposed to be like a all conference thing. You can look it up but it's like, you know, I don't know, they just, they set me up with this through uh, through their thing and then nothing's coming out of it. So to me it's just, you know, it's time to move on.
Yeah. And you know, you got to dive in and see what you're really, see what they're really doing for you. And that's, that's exactly what we do. We're pretty high touch. We come in as your back end team, you know and we work, we look at the whole grand picture. But you should be seeing activity very, very soon into a campaign, at least enough to tell you hey, people are seeing this and of course they're not going to buy overnight but as long as the right people are seeing it and we keep it running over time you're going to be able to convert a lot of people and if it's not getting you anything then it's, then it's just clearly not working. So yeah man, I'll be excited to show you everything that we've got for you and, and we can dive in together tomorrow. Hello? The guy accidentally hung up.
