Keep your client's core vision, their North Star, at the center of everything you do. Know why they want success, communicate that goal across every team handoff, and use their personal motivations to build trust and more effective campaigns.
And that feeds into keeping the most important thing. The most important thing. Remember the North Star goal. This is their vision. Remember, to help them achieve their vision. That's our goal, is to help them achieve their vision. If not, we wouldn't be in this business. So we're problem solvers and we're going to help them achieve their vision. What keeps them up at night, their deepest desire, why they got into business in the first place. We're going to help be an instrumental piece in helping them to achieve that and finally put in the work that it's going to take in order to do that. Most people know what it's going to take. It's usually the simple outlying thing. A lot of times it's just volume or increase in budget or just get out of their own way or just let their team lead. And a lot of times it's not going to be us that uncovers that. It's going to be us that helps them to identify that and then to hold them accountable to actually achieving that. Right? So just always remember the North Star goal. And if you can reference it between each other, that's perfect. If the sales guy knows it, passes it off to the account manager, client success, or even the media buyer, and then you mention it like, hey, you know, where this campaign's really taken off? It looks like you're going to be retired early or looks like you guys should go start looking for a lease at that other location or you better book your tickets to cash. Or, you know, like, if you know what their goal is, why they want to make the money, why they want to do the thing that they want to do. Let's talk about the goal. Let's keep the goal the most important thing, because everything else is going to flow into that like beautiful emotions of change and growth and prosperity and abundance always overcome emotions of lack and fear and doubt. So when they're doubting, when they're fearing, when they're like, oh, this lead didn't answer and this person, no show, you're going to be like, yeah, but you're going to be able to open another location soon. Yeah, you're going to be able to. The system is going to get you to that extra 10 car sales per month, which you told me is to allow you to spend more time with your kids playing baseball. Like, we want to identify those things. Guys, I know this is about business and it's a lot about numbers and this and that, but I want to create impact on people's lives, okay? And so this is how we can do that by understanding what they truly desire. And it's different for everybody, okay? It's different for everybody. Make sure that you know how to extract that information, and you'll see how people open up to you and you build an actual relationship with them where they're part of your network now. They want to help you, they want to refer you. And it really leads to some of the best client relationships and the most successful campaigns, too, because they trust you. You can lead them and everything like that.
