A company outlines core values that shape client work: prioritizing great customer experience, moving fast over perfection, being honest about what you can do, and building authentic relationships. The speaker argues emotional connection plus ROI keeps clients coming back.
Now let's go over our core values, what we do and what's important to us, because I said, you know, kind of how we want to keep ourselves protected from avoiding scope creep and things like that. But I want to show what we do and how we serve. All right, so core value 1. To always give you a great customer experience and great customer service. Always give them a good experience with us and great customer service. To take initiative. F perfect Done is better than perfect. Done is always better than perfect. We can get caught up making things way more complicated than they need to be. F perfect. Get it done. Take initiative. We always take initiative. Initiative. We go for it. We take initiative. We're innovating. Always be honest and transparent. You know, there's no reason to hide things from the clients or beat around the bush. There is a lot of things we want to make sure we frame in a certain way that, you know, builds things up in their benefit and alignment with their goals. We want to be honest and transparent about what we can do, what we can't do, what we can make happen, what we can control and this type of thing. And they'll appreciate it more for. They'll appreciate us more for that. If you don't know how to be honest about something, or maybe you don't know how to be transparent about something, don't hesitate to ask. You know, we. You don't mind helping out the team and talking over things and coming together with that stuff either. Building relationships, authenticity over professionalism. This goes into the North Star goal. The goal to retention or the key to retention is to build relationships and make it so hard for the person to break up with you that they stay with you long term because they just like you as a person. I mean, realistically, that's. People buy with emotion and then they justify logically. So if you can logically bring them in ROI and emotionally, you can give them some joy or connect with them, they're going to stay with you long term.
