Sabri Suby explains how to build an offer people can't refuse by finding your market's bullseye, the specific desire that triggers immediate buying. Test 2 to 3 different promises to see which one converts with the least resistance.
Hey, guys. This week on hey Sabri, I'm answering Colin Morithey's question. He's written, hey, Sabri. Awesome video. It's easy to fall into the short term thinking, but it puts things into perspective. My question for you is, what is the exact process for coming up with an irresistible offer? Most people don't really think about this. They think about all the shiny objects and the new things. Facebook targeting method or chatbot. So the first place that you want to start is really trying to understand and identify what the bullseye is of your market. And every single market has a bullseye, right? And that's really like, you know, there's a big mass market desire for whatever it is that you sell. And most people just kind of operate with their offers in that mass market desire. And it's like, very vague. But then if you kind of zero in and you keep zeroing in, you reach the bullseye of that market. And the bullseye is basically, you know, the thing that gets people to pull out their wallet and buy immediately, irrationally. And they're just. It's such a bullseye for them that it hits the spot and they're ready to go. Right? So before you even start thinking about crafting irresistible Godfather offers and all this stuff, you need to really identify what the bullseye is and what is that dream come true experience that your market wants? Like, what is the thing that they want? And then you go about crafting your offer around exactly what it is that they want. There's no special formula to it. There's no little hack or silver bullet that I can give you that's going to be like, oh, you just do A, B and C. And then your Godfather offer writes itself. It all starts with your market, and it all starts with finding out the bullseye of your market and then thinking about, okay, well, you know, what does this market really, really want the most? And you're going to be able to come up with, like, a hypothesis for what it is that they want, right? And you need to come up with maybe two or three of these things and basically test out and start to see, okay, which is the one that I offer on my landing pages or on a phone call. And it gets people to buy with the least amount of resistance. And it's an iterative process. And then what you'll find is that you do find that bullseye. And then once you find that, your Godfather offer will really right itself, because all you're simply doing is giving your market exactly what it wants to really just light them on fire and take action. So that's the best way to go about it. I hope that helps you go out there and create a market slaughtering offer. Hey guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubrey in the comments section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click subscribe and we'll see you in the next video.
