This YouTube transcript excerpt (speaker Nate Tilley) recommends a five-point follow-up system for handling leads generated by ads. The system begins immediately when a lead arrives: first a personalized brochure email, then an automated, personalized text sent within one minute (speaker emphasizes 'one minute is the new five minutes'). The excerpt focuses on rapid, personalized outreach to engage ad-generated leads.
If you're running ads, you need to make sure on the back end you have a dialed in follow up process. What we recommend is a five point system that goes right when a lead comes in. Okay. It starts with a personalized brochure email. This is all the main information about your business. Then it goes to an automated text that goes out within one minute. Okay. One minute is the new five minutes for my team. We go one minute. Okay. And it's going to be a personalized text. It's going to say, hey, name. Thank you so much for clicking on our ad and inquiring with us. We when is a good time for us to reach out and ask you for details?
