Nate Tilley breaks down why speed matters in customer service. Respond within one minute and you're 21 times more effective at converting leads. 78% of customers buy from whoever answers first.
78%
21 times more effective
7 times more likely
Velocity study (unspecified) and a Harvard Business Review study
78% of customers buy from the company that responds to their inquiry first. All you need to do is be first. And this comes back to speed. Delete. Okay, we're going to go over to this 391%. I said that one minute is to do five minutes, and that's because Velocity did a study. I like them to still be looking at my ad, and I'm calling them. You just clicked and asked for information. It's unprofessional if it's anything more than 60 seconds later. Like, if it's three minutes later, you don't know what he's doing. He's watching a movie or whatever. If it's right, when you click on my ad, you can actually talk to me. A real human is going to be there. All right, last ones this. You're 21 times more effective when calling within five minutes. Here's the other one. Seven times more likely to qualify leads when reaching out within an hour, as opposed to just one hour later. And by the way, this was a Harvard Business Review study. So, guys, one minute is like you're a rock star. Five minutes is like you're the top of your industry and the top 93% of all companies. One hour is good enough to do some damage and make lead generation work for you.
