Nate Tilley breaks down which ad formats pull the best leads for car dealerships. Mix video ads with short customer testimonials and plain-text graphics to reach different buyers, not just those ready to buy now. Brand awareness ads work alongside inventory ads to catch people earlier in their search.
Different ads like these can really catch for you. And even this isn't, you know, the total best example we've got. Here's one we did some a video ad right here. So these work really, really well. And you want to have stuff like this going at all the time on social media. You know, this happy customer stuff right here. Ultimate car buying experience, taking some reviews and putting them in here blue collar. And you put a lot of different hooks out there and that's how you attract higher quality leads and different audiences. Of course, we have some of the subprime stuff too. We make these graphics real simple, real plain text so people can understand how easy it is to buy a car with you. And this is not just going after that lower. You know, when you only run inventory ads by themselves and that's it, you're only going for people who are like ready to buy now. But your ad spend can go a lot further if you run it with the long term play in mind, you know, getting these people to remember you. We used to spend a lot on radio jingles and billboards and different things like that.
