What percent is claimed for the 'closed loop' when sending people from an ad to a calendar?

Name: 📣 Discover how to effectively run paid ads on Facebook and Instagram to reach diverse age groups. 💻📱
Uploaded: 2023-11-01T22:38:47+00:00
Duration: 42 s
Channel: Nate Tilley
Description: A short YouTube marketing segment (creator: Nate Tilley) advising on running paid ads primarily on Facebook and Instagram because they reach all age…

Nate TilleyCo-Founder, ROAS · Direct Response Expert

📣 Discover how to effectively run paid ads on Facebook and Instagram to reach diverse age groups. 💻📱

1 Nov 2023 · 1 min

Watch on YouTube

0:42

A short YouTube marketing segment (creator: Nate Tilley) advising on running paid ads primarily on Facebook and Instagram because they reach all age groups (younger on Instagram, older on Facebook). The speaker recommends sending ad traffic directly to a calendar to create a closed loop and claims that 85% of people complete the loop when sent to a calendar. An anecdote contrasts this recommendation with common lead-form failures where businesses fail to follow up after form submissions.

Questions this video answers

85%

Chapters

We run ads, paid ads, on a channel like Facebook and Instagram, TikTok, YouTube, Google. Mainly I stick to Facebook and Instagram because everybody's on there. Every age group. You've got the younger people on Instagram, older people on Facebook, and both on both too. Everybody's everywhere. And then we run those people to an offer claim that redirects to a calendar. Send people straight from an ad to a calendar, because 85% of people, it's a closed loop. How many times have you guys filled out an ad and then somebody's like, oh, we'll get in touch with you soon. I wanted to get a ceramic coating put on my car. I. I reached out to two or three companies. I can't remember exactly. Nobody ever got back to me. I literally went to their website. They were running Google Ads. I filled out the form. They didn't even have an automated text. They didn't try to call me. They never tried to contact me.