Nate Tilley walks through a three-step social media system called Scale that car dealerships use to generate $30-50M in gross profit. It combines local targeted posts designed to look organic, automated follow-up for high-intent prospects, and layered ads until capacity is reached.
$30 to $50 million (gross profit).
Three steps.
This social media Strategy brought in 30 to $50 million of gross profit for the car dealerships we work with. Our social media strategy used a three prong approach. First, we use local targeted social media ads that are set up to not look like ads. These are posts that look like your aunt or your uncle or somebody you know just posted it and it's about a unique local opportunity. This is called direct response marketing. Then two, what we do is we automate your follow up so your sales team doesn't have to spend time chasing down t kickers and and button pressers but instead they can focus on the people that are raising their hand and the most interested in buying a car today or next week or in a few weeks if you can work out the details with them. And number three, we're going to continue to stack on layers of layers of ads until you are satisfied and selling as many cars as you can handle and literally get to capacity. That's why our system's called scale. If you want to learn more about it, click the link below. I've got a free video that I'll put together that you can check out today.
