DO NOT try to please EVERYONE | Marketing Secrets Podcast Animated EP.2

Russell Brunson gets constant attacks on his family size, environmental footprint, and charitable work. He learned to stop caring what critics think and focus on the people his message actually helps. When you put yourself out there, haters come with it. Do your mission anyway.
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I get people all the time. Like, well, it's easy for you, Russell. Everyone loves Russell Brunson. I'm like, oh, let me tell you. So I've been on family vacation. Right now we're down at Bear Lake with my kids. We're having a good time with my family. And, you know, there's a lot more downtime here than I'm used to in my normal life. My normal life. It's like I wake up and I am running until I pass out at night. So here I'm at Bear Lake. We're sitting at lake, and it's like, there's no pace. Like, we're on the sidelines, just chilling. And I'm, like, freaking out. Like, must run. Gotta create something. What do I do? And so a couple times I sneak my phone away. And, you know, like, when you have Instagram or Facebook, there's like, you're messing. That your friends and family send you. But there's like, another tab of people who aren't your friends. They message you and just kind of goes in there. So if you want to find them, you can. So I decided to explore in the other tab. And first off, I want to warn you before you look in that tab, if you think that the comments that are public are mean and brutal, the comments on the other tab are even worse. So one of them was somebody I was posting pictures of, you know, my kids and me on family, on vacation. And this person had been sending me messages for over a year, hundreds of messages about how horrible of a person I am, that I have five kids, and how I'm causing overpopulation and how I'm killing the world. I'm killing things because I have these kids. You know, you think, like, oh, Russell, you have this cute little family, and your kids are so awesome, and, like, you're a dad who's trying his best to help raise them in the best way. You know, all these kind of things was like, no, there's people on the other side saying, you are ruining the planet because you have so many kids. This other one where hundreds of messages over the last two years of this person commenting on every single thing that I'm doing that's destroying the environment. Like, how can you care about, you know, these other causes when you're destroying the environment with your plastic forks and you're this thing and you're that thing, and. And I had a picture of my Jeep I saw, like, a month earlier, and it's like, you're destroying the ozone layers. That Jeep, like, ripping on me, how horrible a person I am because I use stuff right now. At the time I'm recording this, it's. It's the world trafficking day, right? So I'm talking about. Oh, you are. And about how we're. How we're raising money and. And you think, like, that should be a positive thing. Like, hey, Russell, you're trying to save kids from sex slavery, right? Like that. That's a noble cause. Like, you should do that. Okay. And you think that everybody in the world would be like, yes, Russell, that is a good, noble cause, but it is not the case. Instead, what happens is there are so many people that are angry with me, say, oh, well, Russell, you're a white savior trying to save these little kids. Like, blah, blah, blah. I'm thinking after thing after thing, and like. Like, why don't you care about people in your own hometown? Like, there's problems happening in your hometown. Why do you have to go help people outside the country anyway? Tons of negative around that. And then I had other people who were yelling at me because. Oh, because I had shared Jermaine Griggs post, who's one of my black friends who spoke for Noticing Live. And he made a really good post about just kind of, you know, his struggles and stuff. So I posted that, and somebody yelled at me, like, why are you concerning yourself with these kind of topics? When there's sex slavery, you should be focusing on those efforts. I'm like, I literally am doing both. Like, I'm trying my best here. And anyway, that's just like a small sprinkle. Like, it was on and on every post I make on everyone. Like, no matter what I post, positive, negative, family, good things, bad thing. Like, you know, raising money for charity, like, it's the wrong charity. You're helping these people. You didn't do it right? Like, on and on. It's just. It's. It's crazy. So I'm sharing this with you guys because an earlier Russell, 10, 15, 20 years ago, when I was getting started in this game, a lot of this stuff would have been too hard for me to handle. It would have been. But now that I've been doing this this long, I've gotten pretty thick skin. And I care more about admissions than the haters and the people that are talking against it. And I understand that, like, there's so many soapboxes, so many things. It's like, it happens to me. It happens to everyone. By the fact that you start talking and sharing and publishing stuff, you're gonna get beat. Up. So just be be aware of that. It happens to the best of us. For everything. For me having too many kids, I get beat up. For me using a plastic fork, I get beat up. For me following my friends on Instagram, I get beat up for, like, for every little thing, you're gonna get beat up. So just ignore it because it doesn't matter. It's not not that matter. It's the people that you are that are listening to you, whose lives are being changed because of your message, your mission, and things you're putting out there. So keep doing it. Don't stop. We need you. We need your voice. We need your message. People are waiting to hear from you. So don't stop. Keep doing it, and it'll be worth it in the end. I promise you that. All right, that said, I appreciate you all. Thanks so much for listening, for paying attention, and I'll talk to you all again soon. Bye, everybody.










