Nate Tilley explains why your landing page headline needs to state a specific benefit, not a generic question. Weak headlines like 'do sales stress you out?' lose visitors to TikTok and Instagram. Lead with what makes your offer different.
The thing that you want to be doing straight out the gate is making a big bold claim to how me even spending one more second of my time on this page is going to benefit more. That's all I want to know right now. So instead of leading with a headline like do sales and target stress you out? Like no shit, of course they stress you out. Tell me something I don't know. What is the big benefit that I'm going to get by being on this page? Why should I spend another five seconds on this page rather than going across to Instagram or Facebook or Snapchat or TikTok or any of the other platforms that are vying for my attention? That would be infinitely more entertaining than what it is that I have in front of me right now. That is the environment that your offers are competing in and unless you're very acutely aware of those things, then you just won't win. And I want you to win.
