Nate Tilley says stop asking where good people are. Ask what company you need to build so they want to join. Your job ad is a sales letter. Make it give reasons to say yes, not a generic list of duties.
When you speak to any entrepreneurs, they're like, yeah, good people. Just, they don't exist. It's like, where are all the good people hiding? It's easy to look at it that way, but that's kind of deferring ownership of the problem. Like, what kind of company would you need to build? Where it wouldn't be hard to get people to come and work for you is another lens to look that through. Right? And looking at your employer brand and your job ads and the opportunity and the culture that you're building that people want to come and work in. When you're writing a job ad, you're basically selling people to come and work for your organization. So it needs to be a very good sales letter and there needs to be lots of reasons that those people would want to come in and work on your team and be a part of that company. And that's the first thing that most people get wrong. They write like these boring ass vanilla job ads that like just is a snooze fest and they expect to just get the unicorn talent.
