This YouTube video (Nate Tilley, May 26, 2025) discusses using high-funnel ads to build email/text lists from people not ready to buy today. The speaker argues every lead can have potential despite low immediate closing rates and describes opt-in texts (example referenced from 2023) and a reactivation rule: only message leads who visited the website within the last six months and have previously opted into text (front-end apps collect opt-ins).
Questions this video answers
Leads who have been through the website in the last six months.
2023.
Chapters
Do you think having ads like this high funnel ads where you're going to be building an email list, you're going to be getting people that aren't ready to buy today, you're going to be getting some subprime people and you're going to be getting some people that aren't worth anything. These guys, they told me every lead has potential. All I want is name, email, phone, and so that's what we get them. And so they have the lowest closing percentage but they still are happy because they're doing 20 or 30 extra deals. Plus they get a lot of walk in traffic, phone calls, all that good stuff. Whatever area we're running in, we're going to have like. This is an example of one of the first, first texts that goes out. It's kind of blurry, but this is the opt in text, you know, reply stop to opt out. Or if you prefer, you can book your test drive appointment here and we send them a test drive. You know, this is a little old. This from 2023. That's not the outreach one, that's not the reactivation. What do you send them when you're. Yeah, for reactivation it can only be with leads that have been through your website in the last six months, you know, and they've already opted into text. So on the front end when we do our applications and stuff like that, we're getting them to opt into already on that front end and so they're already subscribed leads.
