A short YouTube clip (by Nate Tilley) arguing that target audiences should be treated as a specific individual rather than broad demographics (e.g., '25–34 year old males'), and recommending using platform analytics—Instagram Insights, YouTube analytics, and Google Analytics—to identify the most represented specific year, age, and gender within your actual audience.
Your target audience is one individual right? Because even if you just say look my target audience is a 25 year old male, a 25 year old male is an entirely different person on a Monday morning at 9am than they are on a Friday night at 11pm let alone once you start adding in other years on there right it just gets way too broad way too quickly. So the issue that I see is that most people like yeah my target demographic is just like you said it's like 25 to 34 year old males or women or whatever it might be that is just such a large big broad brushstroke. Instead what you want to do is you want to have a look at which you can do. You can have a look from your Instagram page insights. You can look on YouTube, you can look at Google Analytics and you can find out really the biggest specific year crossover and gender that is really represented the most in your audience base.
