A short YouTube talk (by Nate Tilley) advising service providers how to manage client expectations by 'guaranteeing the process' rather than outcomes. The speaker emphasizes communicating the step-by-step process, aiming conservatively so overperformance is a bonus, and explains that building an email campaign takes time (roughly four weeks) plus technical steps like avoiding spam triggers.
Questions this video answers
Four weeks
Chapters
I would always frame to just kind of give like takeaways. Aim low so that if you hit higher, it's extra service. Don't guarantee the outcome, guarantee the process. Somebody can get in on the process. And you couple that with the fact of aiming low to then hit higher, you should be good to go. Make sure you give yourself enough time and being able to break down the process. Because most people that are doing these things, they don't understand the process. They understand, hey, why am I doing an email campaign? But I'm not really able to get certain results until, you know, eight weeks down the road. Well, hey, Kevin, out of curiosity, you know how an email campaign is made? No. Yeah, probably not. You got other things to do instead of being a technical person doing email campaigns. Right. That's kind of why you're in this market looking for someone. Also, let me give you a little bit of an idea, because most people out here, they probably won't actually tell you what's their processes, but we believe in our product and our service so much that I'm willing to tell you exactly what it is that we do that is broken down. Well, an email campaign typically takes four weeks to really build up. There's a lot of things to it. So we make sure that your email isn't getting triggered as spam, right?
