Short excerpt from a YouTube video by Nate Tilley arguing that rapid response to customer inquiries (“speed to lead”) is a sustainable competitive advantage for local businesses. The speaker cites a Lead Connect study: 78% of customers buy from the company that responds first, and illustrates the point with an anecdote about calling a dealership.
78% (Lead Connect study).
Speed to lead creates a sustainable competitive advantage. This is the number one leaky bucket that you can solve for local businesses and that leaky businesses need. 78% of customers buy from the company that responds to their inquiry first. This was done by a Lead Connect study. So 78% of the time, if your clients can always be there, they're going to get the deal. If somebody doesn't answer. Like if I were to call this dealership and nobody answered, and so far I haven't got a text, so it's already been over a minute. I haven't got a text, I haven't got an email, I haven't got a voice call yet. And so already I could be up and calling the next dealership. And that's what we want to provide as a service for our clients. We want to show them that, hey, we're going to help you to respond to the inquiry first.
