Tom critiques Hunter's sales pitch for a used 2023 Ford F150, pointing out what doesn't work and how to fix it. The video shows a real call where Hunter learns what turns buyers off and what actually moves them.
Questions this video answers
2023 Ford F150
$41,995
Chapters
Do you want me to replay how you can sell this truck to anybody?
No, I'm okay.
Okay. All right, guys. I had to put the hoodie on. We're going dark mode on this call.
Thank you for calling. How can I help you?
Yeah, I was calling to get some information on a vehicle I saw on the Internet.
Okay. Was it a used vehicle or a new vehicle?
It's a used one.
What kind of car was it?
A 2023 Ford F150.
All right.
Hey, I'm not going to start off on the wrong foot, but he hasn't got my name yet, so hopefully he revives a second.
I apologize. Just bear with me.
Okay. Awes and what's your name?
My name is Hunter.
I see it priced at 41 995. What's your best price, Hunter?
That's going to be it. Priced where it's at. That's six grand under retail. We've had it for a little bit, so we have it priced to move.
I still think it's priced too high, so I. I think I'm going to look around. I really appreciate you.
Yep, no problem. You have a good one, sir.
Hey, Hunter. Okay, let's call Hunter back. Hunter's in big trouble with me right now. Did a horrible job.
Thank you for calling. How can I help you?
Yeah, is this Hunter?
Yes, this is.
Hey, Hunter, this is Tom. I talked to minute ago about the F150.
Oh, yeah. What's going on, man?
Oh, nothing. I just. At the end when I said I'm gonna look around, you just hung up really abruptly.
I figured you had hung up on me, so.
Okay. Nice one. Hunter, do me a favor. Grab a pen.
Got one right here.
Number one, Stop being transactional. You're one of those people that walk in the company and say, what's in it for me today?
I'm sure.
Well, am I right or no?
Well, I'm sure you are. You see, you have been so far.
Okay, do you want me to replay how you can sell this truck to anybody?
No, I'm okay.
You want to keep losing deals? You're happy with that? I realize why this vehicle isn't selling. Because of you. Have a blessed day.