Nate Tilley walks through a retargeting strategy for car dealerships using happy customer testimonials and basic lead forms on Google and Facebook. The approach promises three to five extra cars sold per week by routing warm leads directly to sales.
An extra “three to five plus cars per week.”
I think if we do a retargeting campaign, we could, like you said, filter it out and just make the audience like that. However, since there's not a lot of retargeting going on already, we could make a general retargeting campaign that just shows happy customers and it just talks about peace of mind, car buying experience. You know, we have quality inventory and it's more general and we see this to work really well as like just a basic lead form campaign. We'll send the leads the same way, but we can ask them a couple of qualifying questions on the form. That would just be more from the perspective of somebody that's already kind of seen you guys. So I can't think on the fly of exactly what we could include in the form. But if you wanted, if you were open to it, you know, it may be a lot of high intent traffic that we're missing out on. And you know, the special finds like we see, it's a lot of work to get those leads in. But what if there's leads that we could be retargeting that'll come back in on a lead format for prime and we could get them in a conversation with David right away. You know, our follow up system can be different for the different lead forms too. So if it's retargeting, it can be a lot softer software. And so just an idea, it is a lot of traffic that's there. I mean you've got Google traffic, you've got all your Facebook ads traffic and I think that's going to be a pretty big warm audience for retargeting that we could tap into the entirety of it. Dealership owners.
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