ENTREPRENEURS: How To Get To Your #1 Desire FAST
Russell Brunson (Marketing Secrets) explains how entrepreneurs, coaches, and parents can push through the painful early learning phase of any new skill or business by engineering quick, small wins that create desire and sustained effort. He uses a personal wrestling anecdote—his first match win that sparked lifelong desire—and parallels to early business products to argue that desire (not talent) drives persistence and scalable success. The video closes with channel and promotional calls-to-action.
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Attention to entrepreneurs. My name is Russell Brunson, and on today's episode of Marketing Secrets, I'm going to be talking about how to get yourself and others past the initial pain so you get to desire fast. If this is your first time on the channel, please, like, subscribe. And that way you get more videos like this every single day in your inbox. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Okay, so today I want to talk to you about something that I was actually having a conversation with John here in my office a few minutes ago, and it came up he was talking about. And John is the guy on our team that runs all of our traffic. He's amazing. And he was a ballroom dancer growing up in high school and in college. And right now, his kids just started learning how to dance. And we were talking about that a little bit, and he said, it's probably kind of like you. You're teaching your kids how to wrestle right now and how excited you get watching them. And then we started talking about just how hard is it first, though, like, when my kids and also me first started wrestling the very first. It's not fun, right? Because you're bad and you go out there and you get beat up by a lot of other kids and. And they don't. In wrestling, it's not nice. They beat on you and it's really bad. Where. And John was talking about in dance, the same thing. You go out there and it's like, you're really bad at first. And so looking at ourselves as coaches, right? Because if you listen to my recent podcast, like, as you grow in your company, you go from being an entrepreneur to being a coach of coaching your team, right? That's how the progression grows as you try to scale a company. And so I've been looking a lot like, how do we coach? How do we coach? You know, how do I coach my team better? And also, how do I coach my kids in wrestling, right? And it's interesting because, like, when somebody first starts a process, it's not fun, right? In fact, usually sucks at first. And it doesn't matter if it's wrestling or dance or if it's Facebook Ads or if it's building a funnel, whatever. There's like this part at the beginning that sucks. We get to like, get through the initial, like pain, right? You have to get through the pain of like learning and trial and error and like that frustration and it's tough. And so like, how do you get people past that initial pain? You to the point where you actually have success and you like it and then you desire it. I was thinking back about my wrestling and I think I might have told this story before, but when I was wrestling growing up, I started in eighth grade. Actually, I started when I was really young and I guess I hated it. So I did it a year when I was like five. And then my parents said I quit cause I hated it. And I started getting eighth grade. So I did eighth grade. I was like, ah, it's kind of fun. But I didn't really like it. I was just kind of there. Cause my dad was making me and I was getting beat up a lot and I was just like, oh, this kind of sucks. And then I started learning and then 9th grade started and I still kind of like, you know, I was going to practice. My dad would come after practice and try to train me so I wouldn't get beat up as bad. And I wasn't good, but like, I was kind of like figuring out a little bit. And I still remember I had my first wrestle off and I wrestled this kid who had been wrestling for two or three years and I beat him, which meant I was going to be jv. And I was so scared because like, that meant I was going to be in a match. I was going to be in the middle of the gym and everything. So that week the tournament or the wrestling match happened. I still remember wrestling Brighton High School. And I go to weighins, and in Weighins I go and I step on the scale. And then the guy sits on the scale after me and he's this guy and he has a mustache. Now to this day I still can't grow a mustache. And he's on there in a mustache. And I'm like, what in the world? And I remember going out and going up to the gym and they had the wrestling mats out and getting warmed up. And the only people in the stands were my mom and dad and like three other parents. And that was it. And you know, everyone's going out. The first matches go out and the second, and I'm getting so nervous. And finally it's my turn. I go out there and I'm in my singlet. You Know, super nervous and awkward. And there's this guy across from me who's got a mustache. And I was like, this guy, like, you know, this is the real. This is like a big dude. And so I remember shaking his hand. We started wrestling, and at the end of the match, I won. I remember getting my hand raised and looking up into the audience and seeing my mom and dad, seeing my dad jumping around, and I was like, from that moment forward, I was a wrestler. That's when I got the desire I needed. And. And when I had the desire becomes easy, right? When you have desire, like, you'll do anything. Like, I wouldn't eat for four or five days out of the week to cut weight, to make weight, because I loved it so much. Like, when desire happens, it becomes easy, right? And so a lot of you guys, it's the same thing in business. Like, business is like, you haven't. You kind of want to do it. And, you know, there's kind of that phase in there where it's like, do I do it? Do I not do it? And, like. And a lot of people get stuck in that before they ever get the desire. When you get the desire, it all becomes easy, because now you're obsessed with it. You're going to read, you're going to study, you're going to do it whether you're successful or not. You don't even care. You're just going to go, go, go, because you got that desire. And so for me, it's like, as a coach of you guys and also as a coach of my team and now my kids, it's like, how do you create that initial desire fast? Like, you have to get past that initial pain and learning curve, so you get to the desire as quick as you can. And so that's my question for you, for yourself, and for your teams and for everyone. Just like, how do I get past the pain and get to desire? Because when desire hits, then it's fun. I always tell people I'd rather have kids with desire than kids with talent, because talent doesn't mean you're gonna be successful. Desire does. In fact, I never thought I was a very good athlete growing up, but I had insane desire. I loved it. Same thing in business. I don't think I was the most charismatic. I was nervous. I talked too fast, still kind of do a little bit. But I had desire and I loved it. I became obsessed with it. And so that's the key. Getting past the pain till you have desire. So for yourself, initially, look at yourself like you in this pain point? If. So, it's like, how do I create desire? How do I make it? So I'm obsessed with this thing where it's fun and I love it, and I can't stop thinking about it. Like, that's what you got to get to, because then this becomes easy. It's not work anymore. It's just fun. You know, with my kids, I'm thinking about, like, how do I get them to have desire? And for wrestling, it's like, the best way to get desire is to get a win. And so right now, like, especially when my kids first started, they wanted to quit every single day. They'd come up to me, literally on the water breaks, like, hey, dad, can we quit now? And I'm like, dude, we're in the middle of practice. Like, what? Can we quit now? I'm like, no, you cannot quit. And then they go to matches and they just get beat on. And it was just like, oh. And it's like, I have to get them good enough they can win. Because when you win, then you'll get desire. And so I think for you guys, it's a lot. It's just like, how do I create that initial win in your business, in your life, whatever it might be? Because when you get that first win, you taste it. And I got my hand raised, and I'm looking at this guy with a mustache, and I beat him. Boom. That's when I had the desire. That's when I became a wrestler. That's when, you know, for you, that's when you became an entrepreneur. That's when you became whatever it is for you. And so how do you get those quick wins fast so you can create desire? How do you get past that initial pain? You know, a lot of entrepreneurs who come to me initially, they come to me like, I have this idea for Project Wrestling. Give me these projects that are insanely big. I'm like, that sounds amazing. If you had $10 million in funding that you should run after that, but you don't. So let's pick a smaller thing. Let's get a win. Let's practice. My first win was a little product called Zip Brander. And then how to make Potato Gun and then form fortunes, these little stupid things, they were little wins, but that little win then creates the desire, and then that desire is what drives you to the big wins. So think about that for yourself. How do you create those little wins? How do you get past the initial pain so they can have a win and get desire? When you're training new people on your team, how do you give them the initial win so they can have desire? So I'm putting it out there as a thought. I don't know the answer. It's different every situation. But just know that's your goal, to get people past the initial pain of a new thing and so they can create desire. And then from there they'll just. They'll go on their own and it'll run and it'll be easy. So hope helps you guys. Appreciate you all. Have an amazing day. If you are on itunes right now, please go like and comment. We just opened up a new channel which is where you guys are on right now. So if you go comment on the new channel, that'd be awesome. If you are on the old channel still getting these, you're not able to leave a comment. But if you go to itunes and search for marketing secrets, you can subscribe to the new channel and you can leave a comment, which would be awesome. And if you are here on YouTube watching this, please subscribe to our channel. Like it? Leave a comment. And I really appreciate that. That'd be awesome. Thanks again, guys and we'll talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the Scenes reality TV show at www.fortfunnelhacker tv.
