Nate Tilley waited 12 months for a Rolex Smoked Ombre, then walked into a store to see what would happen. Staff took him to a private office, registered his details, and called back 30 minutes later. He documents how Rolex uses scarcity tactics to control demand.
The Smoked Ombre
Over 12 months
About 30 minutes after leaving the store
I enter the Rolex store and I'm only looking for one thing. I'm looking for this watch. I've been on the waitlist for over 12 months for this watch. The Smoked Ombre. Currently don't have that available. I flashed my current Rolex on my wrist to say that would change his mind. And then this happened. But I'm more than happy to register you for a piece like that. The Rolex Minion then takes me into his private office stacked with millionaire handcuffs that no one can buy. Rolex doesn't sell watches, they sell waitlist piece you have. Thank you. Took me a while to get that. By making you play Rolex roulette, they create an illusion of scarcity. By the way, I'm trying to get to a million followers. Follow for more. They register my name and number and just 30 minutes after leaving the store, this happened.
