Transcript of a planning session (two speakers) preparing Facebook ad creatives and campaign structure for a fitness supplement (Muscle Force). They discuss adding user-generated-content-style assets, writing hooks and benefit bullets (focus, better workouts, less jitters), testing multiple short and longer-form copy variations, and using testimonials for retargeting. They also plan top-of-funnel campaigns with lookalike audiences and note uncertainty about audience size and the need to monitor view-content volume for retargeting opportunities.
Chapters
Okay so just going over this, the creatives for this supplement company we're gonna be adding some user generated content right here. This is just a guy working out. It looks very social media like and then these videos which we ran before and then this one which is like a little ad they made and an image. This will be for a top of funnel. So we added, we added three, three copies here. Creating and delivering the best pre workout.
And let's do and pump formula in the world. That's our mission.
Boom.
Building muscle, increasing strength and cancer. 1, 2, 3. Improve Focus A bit organization.
Okay. So we always like to do this is a super easy hook right here that really hopefully will get the distinguishing fact that this is unlike any pre workout or pump formula on the market. It's going to improve focus, have better workouts, increase exercise capacity. Excuse me. So these are our benefit bullets right here. This is the first thing that people will see and it's what, it's what will get them to actually click see more so then they can see without the jittery feeling order. Now I'm also building so I'm just going to look over these.
Right here. Let's add. So just tired of having your body go into shop and working out your brain do the work for you and say goodbye to that. Let's do jittery feeling.
And then for good pain point solution.
Outcome link hook.
Right here is your recovery missing the mark. Introducing Muscle Force. So this is specific to this product but this is about the whole company here. It does focus on muscle force this whole time. So this testimonial we will use in our retargeting campaign, we'll keep it here as well. This is kind of like our longer form copy for those that like to read. The benefit to using the dynamic is Facebook's going to show the different variations to people that are going to be searching so or scrolling it's going to same people if they click on it it's going to show them another variation. So maybe they see this one first and then they see this one and then they see, you know, this one before they even make it to the website. That's why our retargeting is going to be very crucial here. So this one, this is one of the new ones we're working. This is one of the new ones we're working. Two simple ones without emojis as baseline tests. This one is meant to create some intrigue. This one as well, some intrigue and then this one our hook benefit bullets solution.
And let's actually say let's do this. Then we'll throw that testimonial boom. And actually let's go here and then I'll take this.
Alright cool. So that's gonna be our top of funnel campaign this one is ready to go we can send this over to the client to call to action shop now and learn more so I'm gonna publish that and then I'm just gonna do we have a super super big audience for this lookalike and I'm not sure if that's going to pan out Sometimes a really small or sometimes a huge audience with something that's just going for view contents we might be able to get a bunch of view contents for a low price and in which case we could retarget but we'll have to watch that so I'm also going to create a couple other ad sets to start I don't remember what we were targeting in the previous campaign.
But.
We'Ll want to look on that so let me get this to where it needs to be and then I'll.
