Nate TilleyCo-Founder, ROAS · Direct Response Expert

Facebook and Instagram ads are just the start—your lead follow-up is what turns them into sales.

Name: Facebook and Instagram ads are just the start—your lead follow-up is what turns them into sales.
Uploaded: 2025-05-11T20:30:00+00:00
Duration: 37 s
Channel: Nate Tilley
Description: Nate Tilley walks through a sales workflow where Facebook and Instagram ads feed leads into a qualification process that screens out subprime prospects…

11 May 2025 · 1 min

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0:37

Nate Tilley walks through a sales workflow where Facebook and Instagram ads feed leads into a qualification process that screens out subprime prospects. The real conversion happens in follow-up by your BDC and sales team. He shares an example: a lead with good credit, $3,000 down, and ~$500/month payment capacity who engaged with an ad at 1:04 PM.

Questions this video answers

$3,000

About $500 per month

1:04 PM (reported as "at 104pM" in transcript)

Subprime leads

Chapters

Overall, what we do is Facebook and Instagram ads. We run them through a qualification process and then we do the lead follow up and conversion. So let me ask you guys, what does your follow up process look like right now as far as a BDC and the sales team? We run some front end qualification like for the subprime leads. And so that way your team knows when they're serious. But these are some examples of some of those leads that we get in. You know, somebody. This guy's got good credit. 3,000 down over 500amonth. He's bought and financed before. He wants a car as soon as possible. This is what we know know about him on the front end after he saw an ad at 104pM and filled out all this information.