Speaker A explains a fast prospecting method using Facebook Ads Library: search common niche keywords (e.g., "auto sales") to find long-running ads. Long-running campaigns (dates cited) are likely profitable, so studying them reveals ads that are producing leads for dealerships.
Another way you can look and know about proven Facebook ads. And what's kind of working in your niche is you can just go right into the ads library, and you can search up people like that. This is a money strategy I actually really like, and this is a way that I like to do fast prospecting. So for me, like, most dealerships, they have, like, the same keywords. They're like, all, like, auto sales. Or, like, cars are whatever. Like, they're all kind of the same. So I can just type in auto sales right here, and I'll get a bunch of leads up that are already running ads. You can see these people, they've been running since May 20, May 22. So in if a campaign's new, it's hard to decipher how well it's working. What you want to do is you want to find campaigns that have been running for a long time. And if they've been running a long time, it's probably producing for the client, and so therefore, their ads are crushing it. And then you can know what ads are working well for your niche. So these are all ads that were launched last year in 2022. If these are still running, they're probably still producing leads, or else the company wouldn't still be paying for them. So this is a good way that you can have some idea.
