A short how-to walkthrough demonstrating how to create Facebook custom engagement audiences for retargeting. The speaker explains prerequisites (Pixel installed), then demonstrates using the Audience Builder (Custom Audience) to create short-window (7–14 day) engagement audiences from Facebook and optionally Instagram, naming conventions for multi-client ad accounts, and notes about small audience sizes and campaign budget optimization (CBO) behavior.
Chapters
Hey. So this is how to create a custom audience in Facebook when you are looking to do a little bit of retargeting. So obviously with retargeting, by this point you know that you need to have your pixel set up. You need to have everything working to be able to collect that data. And now you've got an ad that is creating traffic or engagement or whatever it is from new customers, new prospects, and you want to convert them. So you're going to put another ad in front of them that is a retargeting ad. And so what you need to do for that is create your retargeting audience. So there's a couple different ways you could do this. You could do it through the actual ad or you could do it through the audience builder. I think it's right there. I never do it that way, personally. I like to just go right in here, custom audience. And then for this one I'm going to do 14. I'm going to do seven day Facebook page engagers. So this is. Don't worry, I've only got a thousand pages that I'm an admin of. Okay, seven. Okay, so everyone who engaged with your page in the past seven days. Yeah, we'll do full engagements in the past seven days. When you're. If you're in an ad account that has multiple clients, you have to name the client first. Facebook engagements all and then the timeline past seven days. Okay, then rename it. And let's do. Let's also add in Instagram. I don't know if they even do Instagram, but let's see. Because these are really small audiences, so most of the time they won't really with the cbo if there's a bigger audience, it'll spend more, but it'll still reach these people. Instagram. Come on, batson, let's go. It. Don't know how to spell. Oh, I guess. Okay, Facebook, Instagram engagements. We'll do like an even broader one. Retarget everybody. Yeah, so that's how to create a custom audience. Super easy. You can set the dates, you can change, you can target other groups. You can really do that a number of different ways.
