Walk through setting up a Facebook top-of-funnel campaign for Klaxy, an e-commerce brand. The speaker uses Traffic objective with $10 daily budget, targets US shoppers aged 18-64, reuses a saved audience from a previous lamp LED campaign, and uploads creative before pausing the campaign for later adjustments.
Questions this video answers
January 10th and January 13th.
$10 starting off.
US, ages 18–64.
Engaged shoppers (and a saved audience called 'night light stack' / 'lamp LED').
$282 spent and almost 2,000 site visits.
Chapters
Okay. I'm creating a campaign shell for an e commerce store. Very first starting off with them. Klaxy s how they are. It's their Facebook. Brand new, just started. Just got their pixel started. You see this is January 10th. January 13th and so it's going to take a little bit more work to actually get results for them but we will definitely try. And so I just had their Facebook and I was just trying to look over and see if they had anything other helpful but it's brand new so there's not much there. So started a new campaign created we do traffic and I named it the company landing page views and their offer which their offer right now? Yeah, right there. I don't know if they have a discount is half off. That's right. Okay, half off. We want to look at their website. This is what they're doing. They're selling remote control light. Looks like a galaxy up there. And so campaign budget optimization. $10 starting off next. Now for them for audience dynamic creative. Continue. Let's see, let's see if they have anything for targeting. Okay. Okay. So he has reviews but he doesn't have any targeting at all. Where is it? Yeah, it doesn't have any customers yet. Okay. So we are going to try to have to figure this out. I'm going to assume 18 year olds. No one really 65 is going to bust. We'll go to 55. What do we want? Engaged shoppers always good. Three million people. What else do we got? People. Lights. You know what I just realized? Let's, let's, let's, let's do this. I realized we had another company kind of like this and they did really well for what we did. So I'm going to copy that Bright blossom traffic. If you see that. With only $282 spent we got almost 2000 people to go to their site. So the one that did the best was the lamp LED one. So I'm going to save that and do the exact same audience. What is it? We'll do night light stack. There we go. So now I'm actually going to get rid of that. Use saved audience and we'll do. Right there. Perfect. That one did really well for them and they're pretty similar. So that was what we would do. Manual get rid of all these. And then make sure that's landing page views. Good. I'll do US 18 through 64. Name it US 1864. Night night light stack. Good. Next. Now he did give me some creative so I'm just going to put those all in. Well, first we'll make sure it's the right Facebook page. Instagram is there. Single image. Select images. Upload right there, those ones. And then we're going to put that in there. Continue. Great. Website URL already there. Preview it. Shop now. Now, this is where I turn it off. Turn it back on. And now it shows that. And so we want to find their pixel so it could track everybody that goes to that website. There we go. And then now, if I want to, I'll put in. Headlines, descriptions. I want to see what we did for this and see if maybe we could kind of copy that over a bit. Now we're going to copy that one over and just change it to a different what it is. You will definitely copy that over because their offer was sent right now by now for $69.95. We shall see how that goes. To me, it's a little expensive. Whoops, wrong one. 69.95. Another option. Improve the mood. That could kind of work. No, we won't do that. I'm just going to copy this into there and then we could edit it, we want, or just throw that in. So this is just a campaign show got together and then the team will actually go through and up it to what they need. And so it's pretty simple. We'll publish that and update it as we make it better, and then always turn off the campaign after it's published. Good campaign. All right. That was everything.
