A short YouTube monologue by Nate Tilley advising business owners to find an "angle" in any niche by researching market needs. The speaker recommends interviewing clients to learn what customers value, why they bought, what they enjoyed, and their hesitations; these insights reveal persuasive angles that make purchases easier to justify.
There is always an angle. That's all I can tell you. Doesn't matter what the niche is that you're in, in any single market, there's always an avenue to go down. And the way that you find out that avenue is just by doing the research. What is my market really in need of? What is it they value? What are their questions? Obviously, there's no better way than actually just interviewing your clients and finding out directly from the horse's mouth, what is it that's important to them? Why did they buy it? What did they enjoy? What were their hesitations? And that in itself is going to give you the angles that you need to go in in order to justify the purchase and in order to make it a no brainer.
