Short YouTube guidance (April 13, 2024) describing three primary social-media ad types with emphasis on running "happy customer" ads—creative that showcases dealership customer experiences rather than inventory photos—and targeting both in-market shoppers and those likely to be in-market within a few weeks.
This is the three types of main ads that we do for them. It's really simple. But this is social media, right? So instead of just running pictures of inventory, we run happy customer ads that just showcase your dealership. Like, I saw you guys have a picture of that girl with the bow around her car. That's the type of stuff that you want to be running as an ad, because it doesn't scream, hey, I'm an ad. It screams, hey, I'm an experience. For your customer to come in and have a good experience with us. And so you target people that are both in market, looking for a good experience, and maybe people that aren't in market yet, but they're willing to get in market in the next two weeks, three weeks, one month, whatever. Have you.
