Sabri Suby says stop counting how long you give free value. Instead treat unconverted prospects like paying clients and serve them continuously. He recommends an 80% value to 20% pitch ratio, which he says increases referrals and conversions.
80% value and 20% pitch.
For how long should you provide value to someone who hasn't converted yet? Three emails, three months for life. Hey guys, this week on HeySubree, I'm going to be answering Ryan Chimelas question. He said, hey Sabri, if you're executing the magic lantern technique and sending them to a high value content offer via email marketing, for how long should you be providing free value to someone who still hasn't converted yet? Three emails, three months for life. And this is a great question. Now the way that you want to think about it is not think about like how much value do I need to provide to this prospect to get them to actually become a paying client? The way that you want to think about it is that they are already a paying client. Right? You want to treat your prospects as if that they, they are your clients and you want to continue to serve them like that they are a client by providing that free value. And if you're looking at it through that lens then it's not going to like, well, how long is it? 3 emails? Is it 3 months? Is it for life? That event has already taken place. They are already your paying client. You're already providing them with value. And if you attack it from that mindset and you don't think like, you know, is it a three month process or is it a three week process, then what is going to happen is that there's going to be so many people that gravitate towards you because you're literally serving them as if that they are paying clients and they're just a prospect and you're going to get more and more people referring more and more people to you as a result of that. And when you do that, there's going to be a huge percentage of those people that are just going to become paying clients because you're serving them as if they are already a paying client. So forget about the timings, forget, forget about the parameters. You want to keep on providing value. I say 80% value and 20% pitch. And if you do that and you really serve them right, perform money exchanges hands, then you will get more people than you know what to do with reaching out and saying, hey man, like your content is awesome. You're really helping me. I would love to have a chat with you about what would it look like to engage your services to help me solve this problem more intimately or more in a more involved fashion. So that's the lens that you want to look through it from. And if you do that, I assure you you're gonna prosper, hope that helps you. Hey, guys, if you enjoyed this video, make sure that you click the like button and subscribe. We're dropping a video on YouTube every other day, and if you've got any questions about any of the content that I covered in this video, just basically leave a comment with heysubree in the comment section. And every week we're also trying to go through all those questions and get them answered. So go ahead, click, click, subscribe, and we'll see you in the next video.
