Funnel Hack Everything... Not Just Their Funnel

What's up, everybody? This is Russell Brunson, and welcome to the Marketing Secrets podcast. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, everyone. Hope you guys are doing amazing today. It's. We are a week away today. In seven days from day, the event will be live. And so I'm actually heading into the office right now because it's kind of late, as you see if you're on camera, because I've got a lot of slides still to do, so I've yet to finish any presentation. I've gotten close on a couple, but there's still so much work that. That goes into this. And anyway, it's really fun, but I wanted to just message you yesterday because this morning, as I was getting ready, I was listening to a podcast, and I listen to a lot of podcasts, but the one I was listening to today was Nathan Lackes, the top, and he was interviewing the CEO of HubSpot, which was kind of cool. HubSpot, for those who don't know, is they're kind of one of our competitors, only not, like, directly. I was telling Clint this morning, he's our. He's my CFO slash, he's my wife's cousin. So he stayed over last night. He travels into to work from the office one or two days a week and then goes back to where he lives normally. But he was here last night. So this morning I was telling him about HubSpot a little bit, and I was like, they're kind of like the Ying to our yang. They're all about, like, putting out good content and people will come to you and hopefully buy your stuff someday, maybe. And I were like, build a funnel and drive traffic to them. But, like, their suite of tools is, like, kind of similar, right? Like, they got landing page software, got CRM. They've got, you know, all these kind of things. So, anyway, really, really cool interview that they were doing, but it was fun because, I don't know, for me, it's like, maybe it's just the competitive part of me, but they start sharing the stats and their numbers and what they were doing, and, like, God, like, it just got me excited because I'm like, okay, cool. They're doing almost a million dollars a day. We're at, I don't know, about a quarter of that right now. So I was like, okay. And we have more customers. We've got about almost double as many customers as they do. But they're doing it based on. Anyway, it was interesting because what they were showing and what they are doing is almost identical to one of the big shifts and big changes that we're going to be launching at Funnel Hacking Live. Which was cool because it was like, oh, sweet. We're. We're on the right path, we're doing the right things. But it gave me someone to start chasing towards again, which is fun. It's been a while. Like all of our other competitors, we blew past them. And then it's just like, like, huh? What do you do when the competition's gone? And so for me, it's tough because I'm like, I. Not that I want, like, compete, you know, like, whatever. Like, I think most of you guys know I'm pretty competitive at this point, but it's just like, I need to have someone that I'm running towards or else it's. It's tough for me to, like, just have that energy and excitement of like, okay, where were. Like, yeah. So now it's like, all right, so HubSpot, this is their numbers, their stats is where they're at. Now we know. Now I've got a shot. Now I've got, like, a place to aspire and ascend to and to run towards. And so it just pumped me up this morning. So for you guys, I don't know. I know we got people listening to this at all different levels of business from, you know, a lot of startups all the way to people that are making, you know, tens of millions of dollars. And so what I would recommend is like. And this goes back to funnel hacking 101, right? Like, find someone to model. Like, that's not just talking about their landing pages, their offers or their whatever, but it's like, really understanding, like, who in the marketplace, like, who's there? Who's leading the way? Who's proven this model before you? How do you funnel hack them? Like, your HubSpot may be excited to go funnel hack how they're doing, their pricing strategy. Talked a little about that. I'm like, okay, cool. That's their pricing strategy and that's how they do this. And so they do this. And so it's like, it gets me all, like, excited to run, to run towards that. Now it Gives me motivation. Knowing that it's possible, knowing that it's doable, knowing someone's done it before. And it's like sweet four minute miles and broken down over where to run, how to run in the direction. And they've left clues. I know they left clues. I. You know, it's funny. We, we, we started kind of funnel hacking Salesforce as well last year. So we listen to all Salesforce books and Salesforce event and like really understanding them a lot better and their path and their journey. And it's given us a lot of like momentum in it and which has been really cool. But now I'm like, sweet. Now I got HubSpot, so I'm gonna go read the. Dude, he's written three or four books. I'm gonna go read the books, I'm gonna start studying them and like, I'm start geeking out and start funnel hacking. The business, not the funnel. Their funnel sucks. Their landing pages are so bad. I honestly have no idea how they have any customers. I shouldn't say on public, but they are really bad. HubSpot CEO. I can't remember your name. You're awesome. But if you want me to help you fix your funnels, let me know. But like, that's not what they're good at. But what they are good at is different what I'm good at. And so it's like, oh, sweet. I've got someone to model, something to look at, someone to chase, someone to aspire towards. So I'm pumped and I'm excited and I'm gonna start studying and geeking out and funnel hacking. And I will know more about him and his company than anybody else on earth here within the next two or three months, which is kind of cool. So this brings me to the moral of today's story. The moral of today's story is you need to do your dang homework. It's funny, I have people all the time that come to me like, hey, Russ, we're launching this kind of business. I'm like, cool. And it's funny because I'm kind of obsessed with this. Like in most markets, I know the key players and I'm like, so you know so and so. They're like, no. I'm like, do you know so and so? Have you heard of so and so? No. I'm like, dude, how is it that I know more about your market than you do? This is not a good thing. Like, you need to become obsessed with it. Like, if you're in a market or you're Going into a market, like, you need to know who are the players, who are the gurus, what are the events, like what are the things? And you need to go to them. Like go to the live events, go meet the people, go buy the people's products. Like, become obsessed with it, do your homework. Because you're trying to go compete into a market you don't even know about. Like, that's not very, very smart. But if you know, that's like, okay, cool, here's the players, here's where people are at, here's the good old boys club, here's the events that are happening. Here's the hierarchy of things, here's the people at the top, here's people in the middle, people at the bottom. Here's like, like all that stuff's out there. You just got to go and look for it. And it's worth finding. So Funnel hacking isn't just landing pages. It's not just traffic sources, it's everything. It's all the pieces all put together. So hope that helps you guys. That's all I got. I'm gonna go in there and get some slides done. Get prepared. Funnel Hacking live. Hope you guys are preparing yourself as well. This event is gonna change some of your lives and I'm excited for it. So. Alright guys, I'll talk soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker tv.