Gary Vee Q&A From The Viral Video Launch Party - Part 1

What's up, everybody? This is Russell Brunson. Welcome to Marketing Secrets.

Next two episodes.

I've got some exciting things for you. As you know, we just got done with our viral video launch event which turned out amazing. And our keynote speaker was Gary Vaynerchuk. And in his contract, he said we are not allowed to stream nor share his presentation. But they did the presentation and he messaged me after and said that was probably one of the best presentations I've ever given. I was like, sweet, man, can I promote it on the podcast? And he was like, you know what? Go for it. So that's what's happening. So we actually have his presentation now. The first like 15, 20 minutes of his presentation, he kind of just rambled for a little bit. Didn't really have. I think he was trying to figure out what he want to talk about. And then he switched to Q and A for the next like hour and a half and Gary's the king of Q and A. And it was really, really good. So what I'm gonna do is we pulled out the Q and A and so I'm gonna do two 45 minute episodes here for you. But for all of you, my fans and followers, people who listen to me, you know that I keep my podcast nice and clean. I don't swear or curse or anything. Gary does a lot. So I had my brother go through and beep out all the bad words. So hopefully it'll still be PG rated for all of the kids at home. And that's kind of game plan. So hopefully you enjoy this episode of the podcast, appreciate you all and have fun listening to Gary. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. What's up, Gary? Thanks for being here.

Thanks, man.

My question is.

I know you.

You say that it's gonna end all with robots killing everybody.

I hope so.

But until then, yes. What role do you think AI, artificial intelligence and robots have huge. Are going to have in the next five years in the marketing and digital marketing space?

Huge. Even in the 15 minutes that I've gotten a better taste of what these characters are up to, they're going to love it. Like the math people are going to love it. Because machine learning and AI just do that we shouldn't be doing. Like, it's just efficiency. It's going to have an enormous thing. Like. But the good news is like, there's so much that we still can do. And so basically how I think about, you know, ML and AI back at the pad is get me to third and a half base and I'll take care of the rest. And whatever AI can do for that. Cool. And whatever low priced employees can do. Cool. But like everybody is spending way too much money to get the third and a half base. And then the magic is the last part. So that's what AI is going to mean for everybody here. There's a lot of dumb that people have assistants for or managers for. That's nonsense. Zero value that the biggest AI companies in the world are going to get their nut off on. Yeah. Hey.

Hey. It's really exciting to be here in this room with you and everyone here. This is awesome.

Appreciate it.

Yeah, I'm really. Experiences that help people save time are awesome. And I'm really interested in experiences that are time bending and, and help people just lose time. And I'm interested in creating the most hardcore drugs. No, no, no. So here we go. The world's most connective music festival.

Okay.

All right. Where festival goers are connecting with each other like never before.

Yep.

And with the artists and the artists with their fans.

Okay.

And so in 2021, you're talking VR now I'm talking about the mixed reality. So 2021, go ahead. Music festivals connection. The best time of people's lives. What do you see happening in the context of music festivals that you're excited about and that you're excited about creating?

So if I dissect that. Right. Couple things. One thing I'm super fascinated by, that I would have never seen, by the way. I never spend any time predicting, like voice. I'm not predicting it's happening. Right. What I think I'm good at is recognizing when it's practical and then going pot committed. Right. Which means you'll lose money for a couple years and then get it. You don't lose for seven years and never get there. The thing that's been super fascinating to me that I would never thought, which is social media is making people do more in real life. Like literally some dude is hiking right now just for the Instagram photo. Right. So what's been amazing about music festivals is because everybody here now is not only themselves, but they're the PR agent of themselves for what they're putting out. People are going to more concerts than ever because of that whole dynamic. I think what you're alluding to is kind of like what's going to happen in society, like in general, like mixed reality, things of that nature. It's going to be funny. Technology is making music, going to music grow and then it's going to take it away. But I don't think it's as soon as 2021. But I think that right now a lot of music festivals are failing because they all have the same acts and it's just supply and demand. And so when you were first, four, five, six years ago, you win. And now there's 87 micro festivals and big companies sign the same 13 artists and they're. So I think there's a huge white space for the next generation of that like the people that the streets with. Right. And then I think that ultimately it's gonna be really interesting than just in general what happens when we live in a mixed reality world. I think the big arbitrage, the only thing that's gonna break the Internet is. Is VR. But VR's quite a ways away. Like nobody here spends an hour on VR in a month in real life. So we're a long. Like it takes time, behavior takes time. But eventually when we're switching between completely virtual, like I don't even see you guys right now. My contact lenses have me in Afghanistan. Switch it off. I'm right here. Switch it off. And it's ar. And Santa Claus is sitting right there. You know Santa, you know, that world I think is super interesting and it's gonna change all our businesses. Thanks, man. Cool. Yep. Hey, Sean.

Gary, you just came back from August and you said, I'm bringing YouTube Fire. New shows are coming out. And you took the AskGaryVee show to Facebook only.

I did.

So what are your latest strategies and why? For both YouTube and Facebook, I think.

You have to make content that is native to the platform you put it out on. I've always thought about that. I wrote a book called Jab Jab Jab right hook. Five years ago on this, I wasn't doing that. So now that AskGaryVee show is on Facebook. Watch. And the DailyVee is on YouTube when Drock is wherever. Drock. Hey, you know, now I could say, what's up YouTube? Whereas I couldn't do that before. And those little nuances matter. All the action is in those little edges. And so I broke them up mainly because of Facebook video. Now that there's Watch. I'm fascinated. Any of you watch a show yet on Facebook? Watch. Just raise your hands. Just curious. Higher. Right. So this intrigues me. Like, everybody here has to watch one. Not because, like, I don't watch. I watched one the levar the ball family. Because I just want to see what the they're doing. Like, to me, this is the most interesting thing that I'm doing that the good market isn't. You've got to taste everything. Like, if you want to win. And there's no way you're in Boise, Idaho, if you don't want to win right now. No, I mean that. Like, when I think about who's here, I'm like, these people are hungry. So like, to me, 19 hands, which means maybe 31. Cause people get shy to two weeks into Facebook watch that haven't watched. That's it. That's where I play. That's my margin. So that's why I did it. Because I wanted to make them native. I have two active shows. I needed to do something on Facebook and because I watched Face. Actually, I'll tell you, it's not fully announced yet, but we'll see how this goes. Because I watched watch and I watched it for four, you know, kind of like four days in a row looked. I understood what they were doing. So I sent them an email, I pitched them a show and they bought it, right? So now I'll have kind of anybody can put a show on Facebook, right? Like a page, a watch page, which everybody should be doing here. I'll have my YouTube, you know, show. And now I'm going to have a produced by Facebook show that's going to get big even more. Listen, man, I talk and like, do it and hustle and all this. I just like. I do so much more than I talk, which is crazy. Cause my mouth is always running. But I'm just doing. I'm doing, doing, doing. Cause I'm tasting. I'm tasting. I never think I'm fancy. So many people in here. And I know you like so many people here. Make it a little bit and get fancy. Stop doing the. That got them there. That's the minute you're dead. Got it. Hey, Marshall, I. I have a question. Yeah? There's a guy I follow online.

You might have heard of him. His name's Gary Vaynerchuk. He told me to push all in.

On whatever it is that you're good at. So I'm making this big push as Marshall live. I'm going to everything live.

Like straight to ask Me questions.

I love that aspect of your brand. So the question is if everything's moving to voice, is live streaming podcast going.

To be end up being bigger than.

Say itunes or a recording that you.

Can come back to?

So first of all you said something interesting that we all do. If everything's moving to voice, nothing moves. Nothing is everything. Like we will always have the written word. You could have a. Do you know much virality there is through long form written Facebook and Instagram posts. Like if you sit in here and you can write, write long posts on Facebook and Instagram and watch what the happens. We are humans. We've been around a long time, bro. Marshall. Written word, audio, video is locked in. Got it. So it's not like you're going to lose it. Like if you're great at smoke signals, get the up there. You know like, you know like communication doesn't change. The pillars of communication are set where we communicate changes. Right. And then you have to be contextual. Right. Some people are incredible at making a six second video. I keep looking at them because it's fun to see them. I haven't seen them in a while. Others aren't like I can't put two sentences together in my life. I have five New York Times best selling books because I have a ghostwriter because I didn't try to become a great writer when the blogging thing happened because I bet on my strengths. And so I do believe that everybody here should bet on their strengths and surround themselves with their weaknesses. I actually think back to earlier question. I think AI and machine learning is going to help a lot of us in here who are creative close the gap on a lot of our weaknesses, which is going to be really awesome. You got it. Yo.

Yep, it's Kevin. Yeah, I think a lot of people in here using click funnels or not have kind of come into a lot more money than maybe they've ever been used to making. Okay. And in one of your previous sentences you said, yeah, you only care about money and all of a sudden you're 47. But then you didn't finish your sentence. I was hoping to like hear you elaborate on that.

Sure. You know for. I'm sure a lot of people here real who let's say have come into money. It's not as great as advertised for a lot of people. Some people love it. They like watches and lambos and houses and that's rad. Like mazel tov. You know, other people don't. And you start questioning what the. Right. Because when you've got nothing and you're on the come up and you've got numbers in your head. Whether it's a million or five or three or whatever the it is, it's empty when you get there for a lot of people. And so, you know, I'm just trying to make sure people are being thoughtful. They're just much like what I just said to Marshall. Like, life is pretty simple. Like people play on legacy, on family, on money. Like there's just a couple pillars. I just think in our space right now, you know, and I know a lot of you have heard me rant on this. I do think entrepreneurship has taken a turn towards club promotion. Like, you know, and like, that's just dangerous. Not. It's just dangerous for the people that are going to. It's not. I don't give a. It's. It's dangerous because people don't realize they need to build a business, not a perception that they're good at business. I don't know, you know, because nobody's, you know, when the market crashes, nobody's going to Vegas with you when you work at bank of America. You know, I'm just trying to get people to be more thoughtful. Sure.

Hey, man, how you doing?

I'm super well, awesome. Super.

So Russell and you are two of last year I was selling websites. Was getting really frustrated that I wasn't helping people. Felt like they weren't growing their sales, but they had a really nice site. So you guys inspired me to start a podcast.

Awesome.

Didn't know exactly what for, but just you're like it.

Those guys are doing it. I will too.

More along the lines of I was listening to a podcast in the gym. Host asked the other guy, what would you tell your 20 year old self? And the guy answered, I would divorce my wife. Earlier I was super pissed off. I'm married with two young kids and wanted to have a podcast from a different perspective. And so a year later, thank God, two weeks ago, I got to publish my interview with Russell. I've had Dean Graziosi. And so my question is, number one is how do you grow even further? And number two is not just for me, but anybody starting or in progress. What should your priorities be?

So let's sit here. You know, both, both of those things I can't answer because you need to decide, you know what? First of all, you have to define growing for me is growing being a top 50 podcast. I mean, like, we all get into our micro games and by the way, I think micro games are good. You Know, little short goals, micro. It's kind of good. You scratch it. It's fun for a little bit. I think you gotta have your macro point of view. Like, if you were. If you're telling me the truth that you felt like the conversations were going in the wrong directions and you wanted to go a different place, well, the answer to your question is just do it every day until you're dead. Right? Like, that's my plan. My plan is, you know, hopefully it gets me to, like, this one little funny, weird thing that I want to buy a football team. But other than that, my plan is to put out for free. That is historically correct, so I can continue to live the life I'm living, which is I made money I wanted to make a long time ago, but getting 50, 60, 70 emails. 80 emails a day of people like you helped me. Like, that's just, like, intoxicating. But that's what gets me off. And I. And by the way, I'm not sure that, like, you know, like, I understand why that wouldn't be meaningful to somebody else. Like, so you just have to do what you have to do for yourself. Right? Like, that's how you grow by consistency.

Awesome.

You know, you grow by. You're a year in. You grow. When you're 19 years into your podcast.

More specifically, in terms of actual numbers and taking the. What you've done and now, like, specifically on the number aspect of it, what do you recommend in terms of taking your platform and kind of skyrocketing numbers?

Buy underpriced attention. Whether that's buying ads on Facebook and Snapchat right now because they're underpriced, if that's working with influencers because many are still underpriced, whether that's taking the high risk of trying to make a 10 to $50,000 version of what you just saw, their incredible video. Because that one video can be your dollar shave club of your brand saying yes to everything. Like, if you want it, if you're hungry, you do what I did, which is four years ago when I didn't jump into podcasting right away. The first two years, I just went on everyone's. And so I could have went to sleep at 11pm or I could have went on Lewis howes podcast at 11pm like, that was a decision. It's just about awareness. Like, where are the eyeballs? And so just put your time and effort into that. Some of it's free, some of it costs money. Thanks. You got it. Hey, Gary. Hey, brother. My first time seeing you Your honesty.

Is so beautiful, and it's just wonderful listening to you.

Appreciate it, bro. As someone who's trying to, like, build.

Their brand and, you know, get a podcast and get more into Facebook and all these sort of things to earn all this.

Yeah.

What are kind of some tips you.

Have for building, like, a powerhouse team around you to help you accomplish all these things? Things first, it has to be practical, so stay here. First has to be practical. So some people in here can afford people other people can't. So they either have to learn how to do it themselves by spending hours looking at YouTube videos on how to or read or finding people. Like, we're in an incredible era right now. There's so many kids 14 to 21 that want to be creators and think it's cool to, like, do it for free, you know? So you just need to test and learn. Everybody's guys, everybody's overthinking. Just do, like, I don't know, post right now. Like, literally right now. As soon as you sit down, like, go on whatever platform has the most. Go on all of them. Be like, I'm looking for a video and audio intern and see what the happens. Like, again, I always tell people, watch what I do, not what I say. Like, I know a lot of, you know, there's a good amount of people I see here that follow me, like, randomly out of nowhere. I tweeted today, does anybody make customizable retail floor mats? I needed. I needed. I needed a retail for that. Like, like, you do good. Do you do them for free in exchange for some awareness, you know? So, you know, like. Like, I would ask and then try somebody and be like, you know, like, the amount of people I've hired, when it was early in something and I didn't know if they were good or bad, I just thought it was much smarter to just do it and then figure out if it was working. And then I'm like, they sucked. I'm just not scared to waste money or time. And everybody's petrified because you worry about what other people think about you. That's why if you're curious, that's the answer. That's. That's the answer. Every. Like, your answer's so easy. How do you build a team? Hire some people, bro. I mean, right? But it's like, you know, but you're like, but I don't understand. Like, people are scared to get had. Cause they don't get it. Okay. Put in a load of time to learn the craft or bring someone in and watch what they're doing carefully instead of like outsourcing it and falling asleep because you're all passive income. And I got a team doing and I. Stupid. Got it. Thanks. Yeah. Hey, Gary. Hey, Jay. My name is Jay and I run the Inner Changemaker podcast. And I want to ask a question that goes a little deeper with what you're saying in terms of sound and watching what you do. Sure.

We've noticed that, you know, you've launched.

A couple other podcasts outside of AskGaryVee. Within that. Within my experience being like the brown paper bags. And that's kind of like the 365 daily. So the 365 is an Alexa skill.

Right.

Briefing. Excuse me. So I've been doing sub branding in my podcast. Yeah. Because I'm testing to see if there's traction and I'll spin them out and create new pillars. Okay. So I guess my real question is for content creators that started on like one platform. For example, I started an interview based show. Right. Just kind of like you have a, you know, Q and A show. Yes. If you kind of have that urge to kind of branch out, do it within the interview show because you have audience there. Yeah. Don't worry that you may lose a couple people. Like right now, as I'm sure everybody has seen, for two strategic reasons out of nowhere. I'm talking a lot more than I should be about wine. Right. I'm doing it for a reason. There is no question that there's people unfollowing me because they're like, yo, bro, I came here to get pumped up because I have no juice. The. Are you trying to sell me actual juice? Right. Like, you know, like so. But I don't give a. Because I'm playing like a macro game. Like, I don't want to lose people from it. I'm sad. I don't want to disrespect your attention and know what you came for. But I need to test something and this is what I have. And so I think it's better off for you to try it because one, you may hit pay dirt. You know, one thing a lot of people don't realize is your numbers look good, but they're disguising the fact that you've plateaued and you're tired. And so I think you try it within it and you take the risk of a little decline for enormous upside because you can always go back.

Right.

Instead of starting a whole new thing. That's gonna take energy. Got it. Got it. Cool. Appreciate it. You're welcome.

Hey, Gary.

What? I like your hat, bro.

Thank you. Appreciate that. My name is Prince. I want a company called Art of Visuals. We have over a million content creators in 122 countries. You said something earlier about everyone 14 to 22 wants to be a content creator. I absolutely agree with that and have tons of those people in my community. The problem is with there being so many content creators now, how do these content creators, how do they create a business? How do they make money when thousands.

Of people doing it for free, etc being better?

Cool.

Yeah, it's, you know, it, guys. It's supply and demand, and then once there's too much supply, you have to be the best, right? And just move on to the next thing. Like, I bought all the Google AdWords of every wine term for 5 cents a click. The day it started. That was good. Then everybody jumped on and they started becoming two and three and four dollar words, and it became different. Then I had to be better. Then I'd be more crafty. Then I had a. Then what I started doing is the day the Wine Spectator would come out with good scores, we would buy that exact wine, that exact vintage. That became our new arbitrage for a year or two before everybody caught up. When. When a market's mature, you've got to be better.

Do you think it's good enough just to be a content creator? Do you think content creators need to also have products and other things that they're pushing as well?

Look, if you're Steven Spielberg, you probably can end up just being a content creator, but if you're like Sal, you know, maybe you've got to consider other revenue streams. You know, it's just very basic business supply and demand prints, right? Four years ago, there are people that land grabbed. They were good and they were first. It's just real estate. If you were the people that bought Malibu beachfront property first, you won, right, boys? You won. You made money. But there's a reason you were the first. It wasn't Malibu yet, Prince. And now people who buy Malibu beachfront properties, they're just better. So all those kids that, like, they're gonna aspire to be the next this, they've got a rude awakening. To be the next this, you've got to be five times better. It's evolution. When people debate these athletes versus other, these athletes would destroy every athlete from other generations because they work out 24, 7. Now they have data now, you know, like, it hurts my feelings, too, that my childhood kid, they would get destroyed. LeBron would step on people's heads in the 80s. Like, people don't get it. It's just evolution.

Cool. Thanks, Gary.

You got it. Great hat. Thanks, man. I don't really have asked for you. I've listened to. I mean, I've watched your stuff a ton. Thanks, Jerry. I just want to say thank you for giving me the permission to pursue my passion and now do what I love every day and spend time with my family and make things. And I'd be remiss if I didn't say thank you because I don't know if I'll ever see you if you ever want to play bubble hockey. I'll destroy you, dude. And I know that you say that. You filming this. I know that. Where do you live? Well, first of all, I live here. There's a spot right down the street. I can take you to play. Listen, listen. That's gonna happen. Now. I'm a winner in Boise, Idaho. Gary, it's so crazy. You see, you're funny, you're smart. You know me. You know that. Now I'm getting, like. Now I'm blacked out and want to destroy your face. But the only. You know what's more interesting, though? Your Whalers hat is me up. Because I'm like. I'm like, man, he's got a Hartford Whalers hat. This team hasn't been in the league for 20 years. He probably is awesome at bubble hockey. Do something for real. Based on what you just said, I want you to come to Vaynermedia for a day. I'll pay for your flight in the hotel, and during.

And.

And during that day, we'll play bubble hockey, and we'll see what's up.

Hello, Gary. I first want to say thank you to both you and Russell. You two are kind of like the Jesus of marketing and branding. I come from a porto country, Dominican Republic, and it wasn't for you two, I wouldn't be here. So I just want to say thank you. So my question right now is, like, what are you doing in other languages? Because right now, like, my main language is in Spanish, and I see, like, a blue ocean. Russell's always talking about blue ocean.

He's right.

And other languages. Ridiculous. The blue ocean that there is marketing, fitness, whatever. You name it. The ocean's blue. So I want to know what are you doing? Because I'm going balls deep into Spanish.

So I. What I've been doing over the last six months, I've poured an ungodly amount of money into infrastructure to transcribe all my content into a ton of languages and paid distribution in them. I'm spending an annoy. I'm going to Singapore, which is my second trip to Asia in the last three months. Going to mainland China in January. I'm going to India in February. I'm spending an enormous amount of time, and I'll spend millions of dollars next year just on the transcription, distribution of the content that I'm natively making in America in the English language. So a solid amount.

Okay. I just want to say, like, influencers. Influencer. Marketing other languages, like, it's cheap in English in Spanish is pennies on the buck.

So it's super. I mean, you know, again, because I just can't. Because I miss them. I haven't seen, like, I remember when Jerome and I. I was like, jerome, you need to go and figure out who these influencers are in Mexico. Because they're like, even in music right now. There's so many. Like, I'm spending a lot. Maybe you guys are paying attention. Cause I love hip hop. I'm spending more time with these artists. Like, I keep telling them, you know, like, you need to go down to South America. There are so many artists there that are really popping. You have the leverage. Cause the brand of America, I mean, they're much bigger artists than you, but you're America, so you're automatically bigger than them. Yeah, I mean, it's very. I totally agree.

Well, thank you.

You got it. Good luck. Gary.

Caleb Maddox's dad, I want to thank you personally for your impact in his life. Between you and Russell Brunson, seriously, I mean, coming from a dad, there's no way I can repay you. Just appreciate, man, the character that you've taught him. So I thank you for that. I have two part question. One, you gave him some advice last time you were with him about patience, and I hear you talk about that a lot. And I want to know as a dad, you know, can you expound a little bit more on that? And then I'll wait till you answer that and have one more part about that.

Right. So, you know, it's super fun for some of us in this space. We're literally watching your son grow up. And, I mean, I just saw him like, dude, you don't look 14 anymore. You know, like, you know, so you're. And now he's hanging around with all these faces, so he's gonna get into trouble, right? Like. Like, he's like, patience is important because, you know, he's got more swag now. His sneaker game is stronger. Like he's going into that time of his life where dumb decisions are gonna be made because he's making decisions to make short term cash because he's trying to arbitrage it for other things in his life. Like, why do I preach patience? Because it's the only thing that keeps people away from being straight holes.

That's good.

Thanks.

I like it. So what did your dad do? You know, you talked about. He punched.

I didn't have my dad in my life. Like, I mean, I have my. Luckily still have my dad. I didn't know my dad until I started working in the liquor store. Like, my dad left before I woke up and came home after I slept. Like, as a matter of fact, it's probably funny how I feel about you guys. It's fun to watch, you know, because I didn't have that, you know. But what my dad did do for me, ironically, is because I have that kind of salesmanship and charisma. I was completely full of, like, I would be everything I make fun of, subtly, I would be if it wasn't for my dad. Because at 14, 15, I went to that liquor store and you would walk into. It was called Shoppers discount Liquors back there. I was 14 years old, I looked nine. You'd walk in and be like, do you have this product? And I'd be like, yeah, that we have. Because I was already full sales kid. I'm like, we have that product. But I knew we made more money on this one. I was like, but this one's better. I had it. It was phenomenal. I'm 14. People were like, you had it? I'm like, yeah, it's my dad's store. I taste it. I mean, I don't think I talk about making up. I don't think I said a real thing once. And so my dad took me and he taught me that my dad thinks embellishing is straight lying. And he suffocated me over a three year period that really changed the course of my life. And I think a lot of my success comes from I have all the skill sets of that character. But between being old country and really my dad really not allowing me to be that guy. So that's what he did for me. And I think that's what, you know, as a dad, you need to just keep watching him evolve. And when he goes into territories that you think are historically incorrect, not new ideas and doing new, no tried and true human dynamics that win and lose, that's how you try to guide it. Yeah.

One more if you don't mind, I'm sure a lot of these people probably have kids as well. So, like, your dad was a powerful businessman and you, you had a lot of ideas and passion as a young age. What did he do to not. Like, how did he. How did you guys balance that? Was that decision of him making you stop sell baseball cards to come work in the liquor store, was that the right decision? Would you do that for your kids? I'm only asking out of curiosity, because when I hear that, I'm just very curious about it.

It's a tricky one, man. First of all, we were an insular family. We're an immigrant family. We didn't know there was no Internet. Like, we didn't know anything. Like. Like, we literally just thought when you turn 14, you go work at the store. We were merchants, like, right. Like, you know, people like that. You know, that cliche story. Just what it was. I was. It was my 14th birthday. It was time, you know, my D's and F's in school weren't helping me with any compelling reason that I could get out of it. So, you know, as far as how we did it, we fought tooth and I fought for every inch I had. And then I got lucky. What happened was when I came from college, my dad had saved up a lot of money through these years and started building a dream house for him and my mom. And he took that year off, that was. And he was just not around. And that year I took the business from 3 to 10 million dollars in sales. And that was the end of the debate.

Awesome. Thank you, man.

Right over here, Gary. Thanks, brother. Hi. Hi. My name is Sarah. Hi, Sarah. I'm really enjoying your speech, so thank you. I was wondering, in retrospect, you've built a brand around yourself and your name. Yes. Is that what you would recommend looking forward or rather more of a brand around a brand? I think you. I think you have to do both if you're going to build it around yourself. Because what you're alluding to is you can get pigeonholed and you live and die by the person. I think a lot of people forget with me, I built Wine Library first. Gary Vee came later. So it's not like I went the Caleb route for a say. I didn't come up the game as me and so I know how to build. Like. Like, I'm serious. Like, it's a little bit up now. I don't think I could pull it off, but I kind of want to. Actually. You just inspired me, Sarah. I'm literally going to build a $25 million business in the next three years that nobody knows is mine. Just to remind everybody for myself, because I'm weird like that, and I need it like that. I build businesses. Now, let me promise everybody in this room one thing. Fame is the number one arbitrage in our society. Fame is not Snapchat ads not being the first result on Google fame. Full brand awareness is the number one arbitrage. So I've built my brand as a biz dev machine. Sure. Well, I'm glad I can inspire you.

And.

And let me know if you need a goalie on your bubble. Hockey. I might. A whaler's hat. I'm sorry. Scared? Awesome. Hi, Gary. Hey, Rachel. You have a name tag. I got so excited. Okay. I'm Rachel. Wow. That was, like, cool for a second.

And then it wasn't. So.

I'm the mom of two young daughters. They've got a third on the way. Congrats. And it's awesome. Being a parent is obviously quite challenging. As an entrepreneur, you talk a lot about what you were taught through entrepreneurship, through your dad's mistakes and successes, and you've had a lot of success as an entrepreneur. So for your.

You have two kids, right?

I do. What are the three main things that you hope that they get out of life, and how are you going to instill those three principles into them? The biggest reason I'm obsessed with entrepreneurship is it's the clearest thing and most obvious thing to me that allows you to do the following, which is do what you want to do today. Right. Like, being, like, waking up and being able to do whatever you want to do is incredible. So the only thing that I want for my kids, like, from that standpoint, is the ability to do what they want to do every day. Now, what scares me about that is they're probably going to have that no matter what, because they're gonna inherit extreme wealth. So much so that I've really been having feelings. I used to make fun of Warren Buffett and Bill Gates in my head of, like, you're gonna donate 99% of your money until, you know, it's funny. You talk until you live. Right now, I'm like, I don't wanna give these kids that, like, because rich kids have a huge disadvantage. Because when I wanted Sega Genesis in 1989, my mom's like, cool, go get it. Right? You know, like when I, you know, when I wanted to go to a Knicks game, I had to sell baseball cards and sit in the, you know, like top row Carmelo's coming over my Hamptons house to play with Xander. Like, it's up. So I. I don't know what. But here are the things I give a number one more than anything. And I will kill them. Murder, go to jail. They have to be kind. Kindness is the most important. Number two, If I ever see them, even inkling, even an innuendo, even a subtle little joke of imposing my and my wife's wealth on somebody else because they think they're part of that, I'll break their neck. And then number three, I will not raise them in the political correct environment we live in. Now, they know there is no such thing as fourth place trophies or participation prizes. So now if they want to be nonprofit, you know, look, they're going to look at Daddy's mountain and they're going to be like that. Or they may do what I do. You know, my dad's things seem big. Mine's going to be a hell of a lot bigger. But like, other people have made it bigger than me, and kids have done this. They're gonna look at that and they're gonna say that I'm going the other way. I'm building schools in Afghanistan. Or they're gonna be like it. I'm gonna climb that mountain. I'm gonna stick it to big Mouth. I don't care. I don't need my kids to be entrepreneurs. I just need them to be as lucky as I. My mom. I got D's and F's. Every immigrant got good grades in the 80s. There's a couple people a little older here. There was no entrepreneurship school. Good school. That was it. My mom spit. Spit in the faces of all those parents that made fun of my D's and F's and gave me air cover to be me. And it really worked out. Not only for me, but the world became it. Right? If my kids want to paint in tomato sauce, I will back them to the earth's end. As long as that's really why they're doing it. Not because they're doing something to, like, run away from something of that nature. So just blind support. As long as they're kind. I love that. And the last thing I wanted to say is I'm gonna buy the Minnesota Vikings. So I'll see you in the owner's club. No, no, no. Super bowl, Jets, Vikings, 2047. I'll see you there.

I love this.

Thank you again. I didn't see Dan. What's up, Brian? Hey, Dan. My question is about Time. Time. So you're an angel investor in 100 companies. You have books and an 800 person agency and a family. And there's. It's unreal to watch how much content you're putting out. How do you choose between the thousands of startup pitches you're getting and the which.

Which interview to do or which speaking event to do?

It's just. There's just so much 100% blind belief in my intuition. Stan, you know this. And you and Brandon, everyone's hustling, right? Like eventually you lose, right? Like eventually time. You don't have enough time to do all the opportunity, so you're crippled by opportunity. You just have to go that route. Otherwise you're just gonna spend all your time thinking about the process of making the best decision and, you know, and you're gonna waste being able to do four things which would have included the two things you've been debating for the last day. So just the belief in my intuition and then lots of making fun of yourself. This one's a perfect example. I have to like talk about time. My son has a birthday now. Cause he has an August birthday. I didn't realize it was like this Saturday. And I think it actually came after we booked this. But like all the money from this talk is going into the. I was originally gonna go to Seattle. Now I have to take a private plane. Not to miss the flight. I just it up and the whole day I'm just complaining D wrong. Like I'm a idiot. So like you're not always gonna make it right? Like you're always gonna like play micro macro. But I think everybody's saying no. Everybody's saying no to because they think they're being thoughtful or they're smart. Like, you know how many people are saying no that aren't even fancy enough to say yes yet? So I just say yes, man. A lot. Thank you. Yeah. Hey.

Hello.

Hello.

Great to meet you.

Great to meet you too, brother.

Two part name, Frank J.

Love it. How are you, Frank J.

Very good, thank you, brother. And I want to appreciate you and your dedication, your consistency and your communication. We own a company called International Tribe Design where we bring a style of communication which is very simple but yet rare in this society, which is honesty and authenticity. And I feel like you embody this. And I feel like a lot of us entrepreneurs, well, at least for me, it was like, shall I present myself strategically or authentically? And what I want to ask you is the first part of the question. What do you think sells more or influence More people. Authentic honesty or strategic marketing. Neuro linguistic programming. Communication.

I think in the short term, it's a real battle. I think either could win. I think in the 30 year macro, the radical candor authentic way always wins.

And what do you think?

You know what I mean?

Yeah.

And the thing that with people is a lot of people can win on strategic. You're being very politically correct. Like, a lot of people can win on bull, play it out for four years, get out of the game with their chips and win. Not a lot of people can, though. But then once you know of one of those examples, it sounds exciting. Cause it's a load easier.

Mm. And what do you think the future is for collaboration? First competition. So what we're all about is collaboration. Let's bring us all together. I think we can all do great things.

I think. I think both will work, right? Like, competition matters, right? Like, I want to destroy Whaler hat. I want to kill. I want to. I want to kill Vikings girl. Like, you know, like. Like competition matters, right? Like, I'm not gonna like, like zening this all out. But I'll tell you, like, in real life, Droga 5, let's just put it even in black and white. Droga 5. David Droga, phenomenal businessman, has an incredible agency. He's going to get his. Let me tell you one thing that a lot of you are making mistakes because you're saying behind people's backs. You can't stop winners from winning. Winners win. So something. I don't remember when it became obvious to me, but it's unbelievable. If I see a winner, I'm like, she's a winner. It's binary. Even if she's taking David Droga, winning in my world alongside Vaynermedia, right. I'm pumped. I'm happy for him. Because if you're also a winner, you're going to always eat. Winners win. And a lot of people see somebody as a winner and they're not there yet, or they feel like they're taking away from them and they're talking. And really all that's doing is exposing where you're at. Like, it's unbelievable when, you know, I hang out with a lot of people. Like, people start yapping a little. I'm like. I'm like, winners win, right? And so unless you're doing something really not noble or things of that nature, winners win. And so I think that I collaborate with other winners who take from me complex and, you know, vice. And these are win. They're gonna win. You're not gonna stop a winner. And so keep that in mind. I think that's something that does hold back this competitive, driven, hungry demo more than you might realize. Envy is stupid. It's just not practical. It just. I just don't spend any time. Like, why? I don't know.

Awesome. Appreciate that.

Yeah, for sure. Hey, Rob. Gary. Great to be here with you, man. Seriously.

It's been about three years since I've been.

You came across my Facebook feed. You were talking to some millennial kid.

And you just owned him. And you just had me hooked from that moment. But a couple things so you talked about.

By the way, I apologize. I'm really anti the downplay of millennial kids, and I don't think that's what you're doing, but I just figured I'd put it on film. I'm 42. There was plenty of lazy losers entitled when I was 22, too. Like this notion that millennial millennials are, first and foremost, dramatically better human beings than any other generation. It's actually not even close. And you can't be mad at them. The market. This has nothing to do with millennials and over parenting. This has to do with economics. The last nine years have been phenomenal. We haven't had a crash. How many people here are under 29? Raise your hand. You've never tasted the game when it was hard. You've never been punched directly in the mouth, yet you don't wake up like I did in April 2000, and the market collapsed and every invoice and every order is over. You don't know what it feels like when the corporations that want to give you $10,000 for a selfie don't spend money anymore. Gets a little harder to be an influencer when there's no cash in the system. So I'm not mad at millennials. I'm mad at people's not understanding of why, you know, they're awesome human beings because they're far more well rounded and they just had it good. And that's not their fault. We could have had that. I got into the world in New Jersey 2000, got on 9, 11, got on 2007, got on. So I've tasted that. So just keep that in mind. And by the way, the reason I told that story is please keep in mind that the economy has been phenomenal for the last nine years. Like, a lot of the good is coming for you because of what's happening. At a macro level, you're just average. I'm being serious, and I'm not Saying that to Razz. I'm saying that to make you reflect so that you can step up your game, so that when the ravage comes, you don't die so good. You got a little zing that you're average, but now you can actually stay alive and not go work at. Go back to business school. Sorry, bro.

Didn't know that was going to take.

You down that course. But. So you talk about how companies are kind of behind the eight ball on.

The whole social media, Facebook marketing.

It's how it's.

It's a good value right now.

Do you.

Are you starting to see that trend diminish? And when do you see, you know, that being not a value?

Facebook, as soon as math and art combined to not be valuable, like on television. Meanwhile, super bowl is the best anybody here has got. 20 million thrown around. Run a Super bowl ad this year. The problem is there's seven. It's only seven for the ad, which is phenomenal. But the network makes you buy some other. That's where it gets up. But super bowl is an incredible value. I don't know. I'm stunned that these big companies that I work with still question its ROI and want to run commercials and billboards. It's so fun to watch them all go out of business over the next 20 years. They deserve it. I can't wait. Seriously.

Last thing is, you mentioned political correctness and your kids, which is awesome.

And I think that's what everyone loves about you, is you just say what's on your mind. And I think we can all take.

A page out of that book of just being sheer honest.

With this crazy climate of the whole Google guy that got fired from there, the whole ESPN thing. How do you see this political correctness and what do you do to mitigate.

That in your company?

So it's a really good question, Rob, and it's a really tough one. Couple things. Number one, said something the other day that finally articulated how I feel about all of it, which is I said to a friend, like, people. So there's only one place in my life where I'm not logical or practical. American football, right? Like, against all data, I think that, you know, the Patriots are cheaters, and. And Bill Belichick's a terrible guy. And even though Tom Brady's, like, clearly, and I've, like, literally spent money on investigative journalism, he's the nicest human being ever. I still say things like, yeah, he left his pregnant wife for Giselle. He's a piece like, I will do anything blindly. I I'm, I'm, I've chemical like even talking right now, the chemicals in my body are different. I feel it. I hate them so much. I, I really, I really want Bill Belichick to die. Like, I don't even, I don't. You know, it's funny, I wonder if people think like I'm going for like I want it. So cool. We've established that, right? I'm clearly irrational over emotional, not logical and just the worst version of myself in that one narrow place. If you've, I mean there are people who are fans of me who've DMed me or have tweeted that I'm a bad guy. I mean I yell at children, I'm at games. I'm. I'm not joking. You know how people get beer muscles? You know that term you drink and you want to fight. I have sports muscles. Like I go to a game and even though everybody would probably be able to beat me up, I want to fight you because it feels better than feeling the pain of your team beating mine. Right? Like a week ago I realized, holy, that's how blindly everybody is now about politics. You're either red or blue and you deploy no logic, no rationale. You are blindly emotional. You have no idea what the you're talking about. And that's it. We're about to turn every issue into a. How the is climate apolitical? Like what are we doing here? So I have a huge office in New York and LA. 84% of my employees are liberals. 84, right. And so I have liberal points of view all day long. The thought of hating anybody or disliking another human being for any reason other than maybe being a patriot is insane to me. Insane to me. Insane to me. But I have clearly, you know, Republican like an 8th place trophy is why China is going to on us with such a big dump that we'll never be able to breathe again. How I handle it is by one by one, one by one. It's very. You cannot handle this at a macro right now because our society's on tilt. That's how we do it.

Want more marketing secrets? If so, then go get your copies of my two best selling books. Book number one is called Expert Secrets and you can get a free copy@expertsecrets.com and book number two is called.com Secrets and you can get your free copy at end.comsecrets.com Inside these two books you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.