Go From 0 to 1 Million Dollars Using The What And The How

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, were spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. What's up, everybody? Hey. This is Russell Brunson. I welcome you guys to Marketing Secrets. I hope you guys have an amazing day today. It's beautiful out here. I came out this morning and I heard birds chirping. I just chased ducks around and having a good time. So it's going to be a little bit cold too. So I apologize if my nose sounds a little funny. But today's an exciting day because we have a fat event, which means I think we have 40 people coming to this event. And so probably 2/3 of them are Inner Circle members, which is just always fun for me. And a third of them are people who are coming who sign up at the Funnel Hiking event. All of our events are called the same thing, Funnel Hacking Live. Anyway, so Funnel Hiking Live. It's going to be a fun three days. The first bat event. I did the whole thing myself this summer, transitioning. I'll be doing about a third of it, a little more than a third of it, and Steven's going to be doing the rest. It's going to be kind of fun to see him start taking the reins on this thing and start running with it as I'm working on some other cool things. So it's. Anyway, I'm just excited for. This week's gonna be a fun one. We also are making. So a couple other things. Funnel Hacking. Funnel Hacker TV is going live this week. We've been doing behind the scenes show for six episodes. Today episode number seven will come out. Wednesday, episode number eight will come out. And then Thursday we're going to be doing the grand big opening for, for like the big show, which is kind of cool. So Kevin, who's been doing behind the scenes show, is actually gonna be in Boise today. He's coming to fat events. I had a chance to meet him, which is really cool. And then Brandon Fisher, who's done Funnel Hacker tv, excuse me, he's finishing up a bunch of episodes. And so we're starting to launch that this week, which would be cool because we've got another book launch, which means, you know, the pros and the cons like it's been fun because we're selling a lot of books and doing stuff. It's also kind of annoying because you're always selling stuff. So next few months I'm just going to give back and just going to be giving cool content. Content. We also figured out last week this really cool way to put together the dot com or the Russell Brunson blog, plus the Marketing Secrets podcast that you're hanging out with me right now, as well as what's the third piece of this? Oh, Funnel Hacker tv. So come probably in a day or so if you go to any of those domains, russellbrunson.com, funnelhacker tv or marketingsecrets.com you'll see that all three bloggers kind of hook together all on their own different journeys. And it's going to be cool that way. It'll be faster if you guys come after you discover me and find stuff to come back and they'll start diving deep into all the different things that we're publishing. So really excited for that. I don't even know what the best thing to share with you guys is this morning. There's so many cool things that we could talk about. This last week has been so cool. Getting pulled into some really cool things and grateful for it. I'm sure I'll be sharing and documenting a lot of the process with you guys here over the next few weeks. Weeks, which is pretty cool. So I think the coolest thing to talk about today is I talked about this last week during. So we did the big product launch. We spent the first three or four weeks launching. The book sold, I think we're at 56,000 copies of the book now, 54,000, something like that, which is insanely cool. At the end of it, we did this cool seven day launch where I basically got up on stage and I taught for three days. Three hours a day for three days. So nine hours. And it was kind of cool because as soon as you finish a book and you send it to the printer or the publisher, it's like done out of your hands. You can't like jack with it or mess with it anymore. And there's other things I wanted to add to it. Looking back now, I'm like, dang it, I wish I would have done this. You know how it is. But I wasn't allowed to. I wasn't able to. And so it was kind of cool because the three days was like I got a chance to teach the stuff that I wish that was in the book but like wanted to go deeper on or like, you know, stuff like that. And so the masterclass was cool, but we kind of modeled Brendon Bouchard's seven day launch. And so basically each day we show it and then it would be up for 24 hours and we'd pull down, we'd show next one, pull down, show next one, pull down and then made an offer. And so we launched our 2 comma club coaching which was really, really cool. And so a lot of those and then we closed it down last night at midnight actually I passed out. So I woke up some morning and shut it down. But I'm kind of glad I passed out because we made an extra like, I don't know a lot from the time I passed out, when I was supposed to shut down, what time I shut down early this morning. So it was pretty cool. I hope you guys watch that process. One of the things I talked about in there, and I've shared a lot with inner circle members as well, is just what's the process like? What are the phases in a business? Right. It's interesting. Like I've read books before that talk about this, but more from a business standpoint. So like how to go from zero to million million to 10, 10 to 50. They always talk about management teams and who you hire and all that kind of stuff, which is all good. But I'm more interested from a marketing standpoint because it changes as well. So what are those different phases? How do they go? It was kind of cool. I taught that. So I showed zero to seven figures a year. It's all about figuring out what it is you're selling and how you're selling it. Which is funny because most businesses never make it past a million bucks a year. It's because they don't know what they're selling or how to sell it or they know what they're selling, but they don't know what customers want. So I call this the what and how phase. Like what is it you're selling and how are you selling it? And during this time, for you as an entrepreneur, it's essentially you're being creative. Like you're being creative by making different things and ideas and products and businesses and offers. You're doing a lot of stuff until you figure it out. As soon as you figure it out, one of the things, the products and businesses and offers, you'll be doing a lot of them. One of them will hit and it's like, ah, this is what people want. Sweet. I got the what and how. I know exactly what they want and know how to sell it. And then from there, that's what I always tell our people. Focus on creating a webinar to sell your product. And then you just keep doing it week in and week out. And during that time, you're shifting the product, shifting the service. You're making change, change, change, you know, whatever it is. And then as soon as you figure that out, boom, then you can start scaling. Then you transition to phase number two, which is going from zero from million to 10 million. And during this time, it's funny because I was always, I think I always fought this phase because of my fear of I had so much fun, the creative part of creating businesses and offers and things like that. And I was afraid I was going to lose that if I started focusing on one business. It's funny, which I think a lot of entrepreneurs either fear subconsciously or consciously. Who knows? But I know that I feared that. And as soon as I realized, I was like, wait a minute. No, it's a creativity switch. I'm switching my creativity from watching new businesses and offers to this is my business now. I figured out what and how. Now I'm going to be focusing on how can I use my creativity to make new offers, bring people in, or how can I sell people on the back end. And here we really focus on the three phases to grow a business like acquisition funnels, ascension funnels, and monetization funnels. And that's kind of the next phase. And the third phase after you got that figured out is you're shifting your creativity from new offers to shifting your creativity to traffic. It's been fun because that's kind of where I met. In fact, last week we had a whole meeting with our traffic team and I told them, I'm like, this is now. My focus is here. We have enough offers. All the pieces are in place now for our company and we're racing to seven, eight, nine to nine figures a year. Sprinklers are coming on. Hope I don't get soaked. I'm outside. For those who are listening, I'm outside in my backyard. You can hear all the birds and chirping. Anyway, transition my focus to the traffic side. The cool thing about the traffic side is it doesn't take you the entrepreneur as much. The creativity in the businesses and offers is entrepreneur driven. The creativity in front of offers and back end offers is usually entrepreneur driven. Creativity in traffic, a lot of times can be driven by other people, which is kind of cool. So for me, I'm excited. I'm transitioning to this phase where hopefully I'll be able to take the foot off the creative gas and focus on the traffic stuff. But anyway, I guess what I really want to share with you guys today is because I went through this again. Last week we launched the 2 comma club coaching which was shut down this morning. And we shut down just the coaching piece of it did just shy of millions, but with rebuilds we'll pass a million. And it's cool because I figured out the what and how, but I did it over a four day period of time. A lot of people spend years, two years, three years. So we started doing it and part of it like you feel. So I did a seven day launch, right? And I'm doing the training and it's working. I can feel it like, okay, it's good. Number two, I did the training. Then I actually did the webinar and I did a webinar because I teach webinar. It's kind of a cool thing. I was teaching webinars. So I showed a webinar, right? And the webinar happened to be pitching the thing. I was going to be selling the end of this thing. So people got to watch me pitch them. And as I was doing it, I could like instantly as I'm doing it, I can feel. I don't know about you, but you can feel like, ah, I did this wrong. There's parts I did wrong. So I was super aware of that. So the next day I came back and I like had this cool opportunity to kind of to reteach or to show what I did in the webinar. And because I was aware, I was like, these are the parts I messed up on this one. I should have been different. When I do it in the future is how I tweak things. I kind of walked the audience stuff and I was able to go back through my clothes again as I'm showing, teach them how to do clothes and kind of reclose people. And that day sales started going crazy. So I was like, cool. I figured out the how. I'm kind of figuring out the what and then the how. And then that day after we got done, I was like, wait a minute, I think my pricing's wrong on this. There's something weird in my gut. Like I just like, it was weird cause I got done with the presentations, I wasn't tired, but I kind of felt like bummed out because I was like, ah, it didn't quite do it right. And so the third day after the whole thing Was done. We sat there for like an hour. We're talking about pricing and things like that. And all of a sudden, like, I shifted. And I was like, yes, this is the right pricing strategy. So we shifted it and it doesn't really matter for you. I could go into the details of the pricing strategy, but that's less important. As much as important as I was doing this offer live in front of everybody for four or five or six when we had urgency, scarcity, it was about six days from beginning to end. The whole time on the fly, I was shifting things. We shifted the presentation shifted, the offer shifted, the price point shifted. We got shift, shift, shift. All of a sudden it was like, we found a sweet spot. It's like, yes, this is it. And then we started just going crazy. And so I'm telling everybody what I'm telling you guys, do a webinar a week, every single week. And every single week you're making shifts and changes. It's because it's not saying do the exact same webinar every single week without changing it. It's like, no, do it. And then you're like, okay, what was wrong was my pricing. What was this wrong? And you're shifting, shifting and keep over and over and over again. What will happen is that typically for most people, the first time it's taken three or four weeks, maybe a month, maybe two months of shifting and changing, shifting and changing, until boom, you hit it. You figure out, boom, this is the how and while this is the what and how. As soon as you figure out the what and how, then boom, it just blows up, right? But we were able to do that live in a 60 day period of time because we're getting traffic, we're doing stuff that's happening and we're able to shift things faster. I think the better you get, the faster you get at really identifying and figuring out the keep saying wow, the what and how, what you're selling and how you're selling it. Because I honestly think as soon as you figure out those two things, like what are you selling and how are you selling what and how. I think a million dollars is fast and easy and simple, but most people never get past that. So it comes down to you throwing an offer out there, trying it fails, trying, fails, trying a little better, trying, boom, boom, keep doing it, do do it until boom, it hits. And then you hit the right what now? And when you got that, then it just takes off. So anyway, I hope that helps you guys because it's what happened to me this weekend. And we did it and we shifted things in the middle of creation and that's how we were able to close out the week so strong. Anyway, there you go, guys. The what and the how. Figure that out. What are you selling and how are you selling it? If you focus on that and you know when you hit it, because you'll hit. Because, like, you'll be able to almost instantly scale to a million bucks. Honestly, like, that's how you know when you hit it. And as soon as you figure that out and hit a million, then you transition to the next phase. But for a lot of you guys, that's the phase you're in right now. So let's think about that. Think about it. What are you selling? How are you selling it? Because let's say you figure out the right product, you have the right selling mechanism, then you're screwed. It comes down to really identifying what you're selling. And then sometimes you have really good selling mechanism. I have a webinar, converts. My product sucks. It's not growing. You're confused. It's not growing. Why can't I scale this thing? It's because you got the wrong product selling system. You gotta fix those things. Anyway, that's all I got, you guys. With that said, I'm going in and get ready for the day FAT event starting. I'm going to wake up my kids. I'm excited. Appreciate you all and we'll talk to you guys all again soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker tv.