Nate Tilley explains why good ads work: find what your customer needs, tell them clearly how you solve it, and meet them where they are. Video converts better than static ads because people actually watch it.
Good advertising is just good communication, making things very clear and simple, finding a problem, offering a solution and bridging the gap, taking them in their mindset. When you're running copy, you're taking them from where they are, meeting them there and you're bringing them to where you are, which is the solution, okay? Behind the door, behind the hurdle that they're stuck with right here. That's what good advertising is. The better you can get at communication. Meaning like some people just run one good video to one basic landing page and get calls on the calendar and connect with people and they're so authentic and they're such like a good communicator that they just build a million dollar business that way. Video is something to really focus on, especially for your clients, paid ads and B2C because when you're running videos for them they get a very higher quality of lead because you're actually putting them out there.
