Google Ads targets people actively searching for solutions, while Facebook reaches cold audiences browsing their feed. That means Google can push for immediate conversions, but Facebook needs softer nurturing messages first.
Facebook ads is definitely a harder channel to get working than something like Google Ads because one of them is looking for a solution, other one is browsing through a newsfeed. Your funnels and the way that you deal with those people should be dramatically different to how you deal with the people that are already searching for the solutions. It's going to be very hard to push a message out to a cold audience and say, like, get a quote. Get in contact with us. But that's what I see everybody do. And they treat the additional channels like the first channel. And then they question and wonder why that they're not getting similar results to them. It's because they have the wrong approach in the way that they deal with those people. You can't stick a message in front of them and say, get a quote, speak with us. Right now you're going out to a cold audience with a hot marketing message and treating those people as if they're already searching for your solutions. But again, it takes a different mindset and a different approach.
