HANDS DOWN!! THE BEST AD TRAFFIC SOURCE OF 2021 [I Can't Believe It]

This is by far going to be the best traffic source for you in 2021, hands down. Everybody who does what I'm going to tell you in this video makes significantly more money. I'm not exaggerating. This is not hyperbole. I could literally show you hundreds of testimonials of people doing this and making significantly more money from this traffic source. If you understand what I'm going to show you in this video and you apply this to your ads. This is how I've generated multiple eight figures in sales at my info business. This is how I've scaled Highroast to being the fastest growing ad tracking company in the world right now. If you just, you know, use this traffic source and this type of mindset towards this traffic source, you're going to kill it. Now let's back up, okay? You're like, whoa, Tai Lopez, calm down with those income claims, okay? I know everybody all the time is like, this is the best traffic source that's ever existed. I get it, I get it. But what I'm going to show you in this video is backed by data. It's backed by results. And I've tested this multiple, multiple, multiple, multiple times, and it just consistently works. And I have absolutely no incentive to show you this other than the fact that I need you to make more money from your ads. Because if you make more money from your ads, you're going to pick up high roast. Cause ad tracking is absolutely essential, especially after the iOS updates. So unlike everybody else who tells you this is the best traffic source ever, I actually am going to show you the best traffic source ever so that you will make more money and then you can actually run into tracking issues and then buy my product. And the only way you're gonna do that is if I actually give you the best traffic source and you're able to go and get the results I just got done talking about. So inst. Instead of hyping this up and talking anymore and showing you cool little like thumb, how do you got your nose tricks impress you? I'm just going to get right into it. Let's go. Okay, guys, so what I want you to understand in this video is this is how you find the absolute best traffic source. This is how you define what's going to be the best traffic source for you in 2021. And then in this video, I'll actually tell you what I believe is the best traffic source. But you need to understand this first. If you understand this, you are going to make an absolute killing every person I Know that does this makes an absolute killing. I have made an absolute killing doing this. Here's what you need to understand. So when you're working on an ad source, what you need to understand is the way that you actually make a killing with an ad source is through feedback loops. And so in order to set up a proper funnel, a proper ad campaign, what do you need to do? Well, you're gonna need to make, let's just say for the hi Roast funnel, okay, I'm going to need to make an opt in page. I'm going to need to make a sales video page and then I'm going to have to have all the call booking and whatnot where the people go on the phone and close. The more important thing going on here is going to be the ad, the opt in and the sales video. And depending on the traffic source, people can behave super differently. So for example, when I was running Hcom, which was info offer, I scaled up on YouTube to eight figures, actually multiple eight figures in sales. Gross. The people who came from YouTube behaved super differently than people that came from Facebook. Now there's all sorts of theories on why that might be. For example, a person on Facebook is scrolling on their app while they're in line at the grocery store. Person on YouTube is sitting down and watching something. So they're much more inclined to watch a sales video or, or a webinar presentation. But just knowing that, know that traffic sources, people are gonna behave differently cause they're using them at different times and for different reasons and they're in different states. So when you're writing an ad for Facebook or YouTube or any other traffic source, TikTok doesn't matter. You're making an opt in, you're making a sales video. The way people behave when they go through these steps of the funnel, we can really get rid of the call booking and close. That's not entirely important. The way people behave when they go through these steps of the funnel. Funnel is extremely different. So you also have to understand that making an ad, making an opt in and making a sales video based on a traffic source is extremely time consuming. You can't just make a one size fits all. I can't just go. I've literally not been able to do this outside of Hiroshiros, just works everywhere because it's just an extremely profitable funnel. But I've never been able to do this on Facebook and then YouTube and then any other traffic source. So here's what you have to understand next. Setting up this kind of system right here is Extremely time consuming just on its own. Okay, this is a lot of work. Creating three or four ads, an opt in and a sales video for each traffic source is a lot of work. And yes, you can cookie cutter clone it back and forth. But here's where it gets super complicated. So let's imagine we're doing this on Facebook right here. Then we have an ad and then we have an opt in and then we have the funnel itself, which would be sales videos and whatnot. So here's where you get absolutely hosed if you don't understand this. The way you make an ad funnel work is, for example, my Hiros ads for my software company didn't work at all last year. Okay, the first ones that came up didn't work. Second ones that came up didn't work, but now they generate almost 10x ROIs. How does this happen? How does this happen? I'm gonna be straight up with you. A lot of it's word of mouth because Hiros just literally makes people's ad accounts generate 20 to 30% more money like that, like clockwork, every single time. Once word gets out about that, people start buying it a little bit more. And now. So that's guaranteed by 90 day refund guarantee. That's not me just throwing something out there. If it doesn't do that, you don't pay for it. So book a call below. Anyways, the way it got better is I kept looking at the responses to the ads, the opt then and the funnel. And through that, what happened is feedback loops. And what a feedback loop is, is imagine you're writing code, for example, or you're playing guitar, either one. But if you're writing code and then you run the code, for example, I code video games very badly all the time. But when I'm writing code, the reason why I really like writing code is you instantly get feedback on the cod. So, for example, if there's a bug in the code, when I go to run it, it says there's a bug, okay? So I instantly know if something's broken in my code. But more so if I run the code in a video game, I'm going to be testing certain things when I'm writing the code. And I'm going to see something weird happen in the game outside the code crashing. I'm going to see my character start dancing across the screen like a maniac because the ragdoll physics is thrown off or something like that. I'm going to go, oh, something's wrong. And so my first code doesn't work. My second code doesn't work. My usually like 15th attempt at code because I'm terrible doesn't work. But the 16th is perfect. It gets there. It's nice and crispy and it works. And you can see how I got there wasn't by getting the code right the first time. It was by the rapid feedback loops and constantly improving based on the feedback. So the same thing is going on with ads, but on a much slower scale. Your feedback loop is usually like one to three days instead of where it's coded, it's every 30 seconds. That's why you can rapidly improve code. But it's hard to rapidly improve an ad because you have to look at a lot of variables. So let's say the ad is getting low engagement, the opt in is getting 5% opt ins and the funnel is getting 1% call conversions in this instance right here. Okay, well I can go and look at all these data points right here and go, okay, cool. We're going to improve the messaging of the ad. We're going to improve the opt in, we're going to improve the funnel. Okay? And so then we get the opt in to 12% opt in rates. That doesn't look like a 12. We get the ad to medium engagement. So the cost of clicks and CPM goes down, we get the funnel to 2%. Okay. There's one feedback loop cycle right there and that's usually about like a two week thing. Improving it like this. Okay. Then we do it again and we do it again and we do it again. And just like lines of code, we look at what happens and then we react. We look at what happens and we react. And over the span of six months, what happens is this ad goes from low engagement to high as I figure out exactly what customers are looking for and what they're responding to. So for example, if you look at the first ads for Hiros, they're very different in the ads right now. And that's because I looked at the feedback the customers were giving me, okay. I looked at what people were clicking and I looked at what ad and media buyers were clicking also in relation to my CPL or opt in. Okay. And so my opt in went from, you know, 5, 7% to 40% in some cases usually around 30%. And then my funnel conversion rate went from 1, 2% to 5% to just so high now that I don't even really check it anymore. It just works at a 10x ROI. I'm fine, man. This optimization is fine to start scaling with, but this happened by me going through these feedback loops. Where are you going? These feed, draw. Don't drag these feedback loops over and over and over again. And each feedback loop, every result from a feedback loop would at least take about a week. Now here's what you need to understand about all this. You're probably thinking, alex, what does this have to do with finding the best traffic source? Here's what it is. If I was doing this on YouTube, if I was doing this on LinkedIn, if I was doing this on TikTok, if I was doing this on Snapchat, the amount of work required just to do this on one traffic source is already 40, 50 hours a week. If I throw on YouTube now I'm at 100 hours a week, I throw on LinkedIn, I'm at 150 hours a week, so on and so forth. Unless I start half assing each traffic source I start going. And only investing 20% of the time that's actually needed to actually perform these feedback loops. But then what happens is you have these feedback loops that are extremely slow and not optimized at the rate they need to be at. Instead of taking one ad source to like this instantly with really rapid feedback loops, with a ton of attention and time put into them, all your traffic sources are going to go like this. And this is a really bad example, really bad drawing. But this right here is probably going to generate five times more than all this right here slowly going up. All right, look, it's for example, if you invest in cryptocurrency right now. If you invest in 15 different cryptocurrencies and you spread out your investment across all of them. This is a weird example. Even if one skyrockets, you're not really going to see that high of an roi. Whereas if you just focus on one cryptocurrency and you really nail it, which again, cryptocurrencies are outside of your control. Let's imagine the cryptocurrencies are inside your control in this example and you really nail it. And that one gets a 15xry. It's gonna make, it's gonna make more money than having it split across 15 currencies. You have to understand this about ads. But the thing is, unlike cryptocurrencies, your effort and time invested controls the accelerated returns right here. And you only have so much time to invest. It's not like cryptocurrency where you have unlimited money. You can make and invest. You only got like really 50 hours of concentrated, focused, smart work. You could do 70, but after about 40 hours, I'm an idiot. Anyways, so, that being said, if you have $100,000 to invest in ads and you want to turn it into $2 million. Okay, maybe. All right, let's take down the numbers. Alex, come on. We want to turn it into $500,000. Our best way is to get it into an ad source that's going to give us a huge return and just put it all in that ad source. Diversifying isn't really helpful in this case because you have to understand, unless you're a giant brand that's making hundreds of millions of dollars per year, there is more than enough traffic on Facebook or YouTube or LinkedIn or TikTok or Snapchat to make you 10 to 20 million dollars per year, easily. I've done it. I know multiple people that have done it. There is more than enough traffic source on just one. There's more than enough traffic and buyers on one traffic source to get you to a income that is nearing Tom Brady's income, if that's what you're looking for right here. Or at least taking your company to be worth one Tom Brady, how much is your company worth? A Tom Brady, sir. It's laughable, but it's true. So what's going to be the best traffic source for you in 2021? Well, it's quite obvious it's going to be the traffic source that you dedicate all your time to. What you shouldn't be doing in 2021 is trying to run on Facebook and YouTube and TikTok and Snap, TikTok and Snapchat and whatever club, whatever the hell you're doing right here, your best way to do it is just to pick one. You can experiment with all of them, see the one that works out easiest for you, and then just go all in. Because the thing that actually controls your ROI on ad platforms isn't the traffic source. It's the feedback loops and improving and optimizing around the traffic source. If you only optimize if you have 50 hours and you spend 10 hours on each traffic source, each one's gonna get 20% optimization. You're gonna see that the way traffic sources work is it's exponential returns on your feedback loops. So if you're only putting 20% in, each one's kind of. Kind of like bobble and go like this. Bobble and go like this. Whereas if you put 100% in, it works on an exponential curve, so you're gonna get farther down the curve. And eventually, the way traffic sources Work is like this. Okay? It's not gonna go backwards, but you're getting the point. And this is when you master the feedback loop of one traffic source in one funnel. So to wrap it up, if you really wanna kill it in ads, what you want to do instead is find the traffic source that gives you the base easiest return. So, for example, if I started running ads on YouTube and Facebook and Snapchat, if one of them gave me like a 1.5 xry and the other ones gave me 1x, I would just go all in on the 1.5 xry and ignore the other ones until I have so much traffic. That doesn't even make sense. This is exactly what I did with Hcom when I scaled it to $20 million in sales. Facebook was always all over the place and working with their terms of service and everything was always just. It was always just kind of like. So I just said, no, I'm not gonna run Facebook ads and I'm only gonna do YouTube ads. And the result was, alright, first off, I got the little minimal bounce right here. But then what happened is I went deeper and deeper into it, okay? And I scaled a business past amounts that I couldn't even imagine. And I only used one traffic source. If I'd used both traffic sources, I would have gotten this. I would have gone the like that I would have gotten. I wouldn't have scaled it very far. And that's the key to buying traffic. It doesn't matter where you buy traffic from, unless you're buying Twitter ads. That never works for anything, okay? Ever. But if you're buying any other traffic source, I know someone in the comments. I need a million dollars on Twitter ads. You're not an adex. Okay, Cool, man. All right. So that being said, the way you're going to get the best return is by not diversifying your traffic. This is not a stock portfolio where the returns are out of your control. So it's better to just spread it all out. Your returns are 100% under your control and the time and effort invested into them. And, and the returns are always going to be exponential. If you put 100% in something, you're going to see vastly better returns on it than if you put 20% in something. Because you have to get farther down the curve. The more time you put in, the farther down the curve you get. That's the best way I can explain it. So in 2021, stop diversifying and stop trying to be a jack of all trades. It doesn't work, okay? For Example, Facebook works really, really, really well for me at Highroads. Okay, now we're actually seeing better results at Google Ads after all the updates and whatnot. However, for the first six to seven months I focus almost exclusively on Facebook. That being said, for HCOM, my info product, YouTube worked insanely better right off the bat. So I only focused on YouTube. Both companies have gotten insane ROI's on their ad spend and it's not by me being a jack of all trades or an all around ad expert. It's by me analyzing what platform worked best off the get go and then going all in on that platform. That's the lesson for today. Just a quick little summary too to give you exactly what you actually came here for. Because I know I kind of tricked you. If you're doing info marketing, especially to the masses, YouTube works a lot better. If you're doing B2B, Facebook works a lot better off the bat. If you're doing E. Com, it depends on the E Comm product you're doing. If you're doing shirts or devices or something that falls outside of the health or wellness niche. If you're doing something that falls outside of the skincare or appearance niche, basically the big niches out there, weight loss, whatever, then you're probably going to do better on Facebook. If you're in those niches though that I just discussed, you're going to do better on YouTube because those are mass market niches where you can easily just peg right into the person. I would also just, I would think about YouTube in the future for an E commerce. It's crazy. That Also being said, B2B again better on Facebook. B2C especially better on YouTube, especially if you're doing like a high end info offer or something like that. So for example, if you're selling like info products like Nine University, fricking killed it on YouTube with a call funnel. Okay? But that's not B2B. That's B2C like business to civilian person. That's new to something. B2B would be like Hiros running to media buyers and business owners. That's what you should look for. Now that being said, two things. If you are running any funnel, tracking is the most important thing. Go check out high risk because if you are not seeing 20 to 30% of your ad data, you're going to make the decision when it comes to scaling and turning off ads wrong. 20 to 30% of the time that's going to lead to you making double whammied losses by killing ads that are Working and keeping ads on that are not working. If you're spending $100,000 per year, that's an extra 30 to $50,000 you're just losing just because go check out hire us. We have a 90 day guarantee that we will fix that and actually make you that extra income or you don't pay. On top of that. If you're interested in seeing how to scale your ads on YouTube or even Facebook, book a call with me below the amount of businesses you can click on the page below that. I've helped get to 6, 7 and 8 figures on YouTube. Just alone on YouTube is insane. I have more results than any other YouTube coach in the entire industry. You should check it out at least because it consistently at least does good things. Or just like with Hyrus, you don't pay. All right, I have 90 day refund guarantees on all my stuff because it works. And if it doesn't work, I don't want your money. So that being said, now go subscribe because I release videos like this three times a week because. Is that how you spell subscribe? I want you to make more money. I don't hold anything back because I want you to make more money so you eventually buy hyroast because everybody needs it for tracking. So if I just help you make more money, you're eventually just going to buy Hyrus. So I'm just going to tell you everything I know. How I've made tens of millions of dollars in gross revenue from how I've generated tens of millions of dollars in revenue from YouTube and Facebook ads and how I grow my businesses with ads. I'll just tell you how I do it because I want you to make a lot of money and then buy hires. That's it. I'll see you in the next video. It.