A short walkthrough (YouTube video) presenting a blueprint for an ideal marketing avatar—an often small, independent, 'old-school' business (example: car dealerships) that lacks a dedicated marketer. The speaker defines: primary goals (increase sales/revenue/profit, foot traffic), secondary goals (vanity/appearance), primary complaints (low-quality leads, untracked/unknown performance, unanswered calls), secondary complaints (expensive ads, poor agency support, hard-to-track ROI), and ultimate fears (losing market share, income stagnation, paying for ineffective marketing).
Chapters
What this is, this is a blueprint that we built out. And sometimes these prompts change a little bit or sometimes we add notes up here. So for the avatar, you know, we were talking about kind of like they got the old school marketing person. Smaller, independent. They don't have a marketing person. Their niece does their social media. Like, the people that clearly know they're not doing what they should be. That's like your avatar. So we. We wrote that in there. Primary goals. Sell more cars, increase revenue, plus profit prospects. Walking in the showroom. So your primary goals are gonna be anything that's like a major usually either makes them money, saves them money, saves them time, creates efficiency. And those are kind of like the primary goals. Generally. The secondary goals are a lot of times vanity. So it's like making them look good. This is good stuff. Primary complaints. Low quality leads. Don't answer the phone. Bad number. I mean, you know, for you, primary complaints is like, is it working? You know, a lot of guys don't even know what's working, what's not. Yeah. And can't track. Yeah. So one thing, one of the guys I work with, he said is 50% of what I'm doing is working, and 50% of what I'm doing is not working. If I knew which 50% was which 50%, I'd be a whole lot richer. Oh, yeah. And all those guys feel like that. Secondary complaints. You want to make sure you go deep on this. These are little pain points. Hard to get support with traditional agencies. High advertising costs. Hard to track roi. Lack of innovative strategies. Ultimate fear. Losing market share to competitors. Income stagnation or decline. Paying for marketing that doesn't work.
