Nate Tilley walks through how Lakeway Auto, a small Tennessee dealership, sold 23 cars in one month using local social media and targeted ads. The strategy tracked results directly, with names and clicks confirming each sale came from the campaign.
23 vehicles.
Tennessee.
No — the speaker states they 'don't even do subprime.'
So I'm going to show you some of those ads and that strategy. Let me show you on the front end, you know, a really successful dealership that we work with, Lakeway Auto. You know, this is a small independent dealership in Tennessee. And they have been really successful in implementing this inside their store. And I would just like to share this because they have a ton of success. They post a lot of stuff that makes them look like a local. Like they actually look like a local dealership. And so by placing these kind of things on social media and then running ads positioned in the same way, I'm not here to tell you, you, hey, we got a bunch of clicks on your ads or whatever. We want to sell cars at the end of the day, but this is a strategy that most dealerships aren't investing in because, you know, everybody wants fast sales and fast leads. This is a long term play. These guys here, they sold 23 cars. They don't even do subprime, you know, 23 cars. Their first month with us, they sold 23 vehicles. Match back. We got the direct attribution reports, the names, the clicks, everything.
