A short sales/consulting pitch (YouTube video by Nate Tilley) about improving car dealership sales by using multiple ad creatives across Facebook and Instagram, managing and A/B testing them, and sending leads to a landing page where users can complete applications and book test drives. The speaker criticizes typical dealership websites as poor experiences and frames this system as a way to automate the sales process and better meet customers' needs (mentions Garden City as an example).
Chapters
Look at how these ads look. Yeah, check these out, man. The best experience of buying a car only in Garden City. Like, these are nice ads, you know? So, like, we run these for you, and you'll see we got 1, 2, 3, 4, 5, 6 different graphics all made for you. And we run these alongside of each other, and then we manage and test everything for you. These run across Facebook and also on Instagram, you know, so that's the idea. When we craft the campaigns you'll have, each different campaign will be set up in that same fashion. We send the leads to a page like this where they can fill out the full application and then they can book a test drive on in the back to actually come in. This is to help automate your sales process and give the user a better experience dealing with a car dealership. Dealership websites suck. They're terrible. It's like the worst experience people can ever have. Buying a car like, you need to. People don't want to just, hey, here's our brochure. Tell us what you want. Nobody wants to buy that way. People want to buy generally, and I could be wrong with this. This is my philosophy. People want to buy by knowing that their needs are going to be met. They want to tell you what they're looking for and have you come back to them with the best option. As a consultant, as an authority, and with this system, that's exactly what you allow to. So.
