Nate Tilley says the fastest way to quadruple sales is to sleep better. A good bed and pillow beat luxury gadgets. Better sleep drives productivity and lead generation more than anything else.
When people ask me, like, okay, hey, I'm looking to grow my business, or I'm really trying to, you know, double the amount of leads that I'm getting, or I've been trying to hit this goal for so long and I'm unable to do that, the first place that I really look at is like, how are they as a functioning human being, right? And the first thing that's going to make the most impact on them as a functioning human being is going to be the length and also the quality of the sleep that they get. When you're thinking about your sleep, the real things that you want to invest in is really a good pair of shoes and a good bed. Because if you're not in one, you're in the other. People spend, you know, 1,000, $2,000 on an iPhone and they've got a shitty bed. It's like, sell your iPhone and go buy a good quality bed and also get a good quality pillow.
